Go Back to
www.IndependentRetailer.com COMPANY PROFILE NMOA Marketing
The Ultimate Purse KeyFinder
Stop looking and start living.
No Drop Ship Fees
WHILE INDEPENDENT retail- ers may feel their one-on-one customer attention gives them an edge up on the competition, they are still limited in customer reach. Communication and marketing promotions go beyond storefront window displays and newspaper ads. Independent retailers aren’t necessarily looking to outgrow their small business, but strive to make consistent or increased sales while becoming a well-known staple in the community. John Schulte, president of the National Mail Order Association (NMOA), believes one way of doing this is to educate oneself on how to be a
www.pekinglinen.com 700 Plaza Drive, 2nd Fl, Secaucus, NJ07094
FROM OUR OWN
better marketer, and to invest time in mail order marketing. Mail order marketing, now also
commonly referred to as direct marketing, is a term that encom- passes many different methods and mediums of soliciting and selling products or services at a distance. “The mail order busi- ness (or direct marketer) promotes their product or service through one or more types of media, ei- ther print or electronic,” explains Schulte. “This includes using print catalogs, direct mail, electronic catalogs, web stores, email, tele- vision, radio, magazine ads and more.” Customers are then driven to order or inquire by phone, web, email, or shopping cart, outside of visiting the store. Right now there is a big focus
on selling via the Internet. This is simply a new medium for mail or- der sellers, as goods and services are still presented and sold with pictures, videos and words. For many brick and mortars, the need for an ecommerce or B2C site has become a reality, and a means to extend sales to those who can- not or do not visit the storefront. Unfortunately, with expertise in
54 April 2012 continued on page 56 INDEPENDENTRETAILER
Page 1 |
Page 2 |
Page 3 |
Page 4 |
Page 5 |
Page 6 |
Page 7 |
Page 8 |
Page 9 |
Page 10 |
Page 11 |
Page 12 |
Page 13 |
Page 14 |
Page 15 |
Page 16 |
Page 17 |
Page 18 |
Page 19 |
Page 20 |
Page 21 |
Page 22 |
Page 23 |
Page 24 |
Page 25 |
Page 26 |
Page 27 |
Page 28 |
Page 29 |
Page 30 |
Page 31 |
Page 32 |
Page 33 |
Page 34 |
Page 35 |
Page 36 |
Page 37 |
Page 38 |
Page 39 |
Page 40 |
Page 41 |
Page 42 |
Page 43 |
Page 44 |
Page 45 |
Page 46 |
Page 47 |
Page 48 |
Page 49 |
Page 50 |
Page 51 |
Page 52 |
Page 53 |
Page 54 |
Page 55 |
Page 56 |
Page 57 |
Page 58 |
Page 59 |
Page 60 |
Page 61 |
Page 62 |
Page 63 |
Page 64 |
Page 65 |
Page 66 |
Page 67 |
Page 68 |
Page 69 |
Page 70 |
Page 71 |
Page 72 |
Page 73 |
Page 74 |
Page 75 |
Page 76 |
Page 77 |
Page 78 |
Page 79 |
Page 80 |
Page 81 |
Page 82 |
Page 83 |
Page 84 |
Page 85 |
Page 86 |
Page 87 |
Page 88 |
Page 89 |
Page 90 |
Page 91 |
Page 92 |
Page 93 |
Page 94 |
Page 95 |
Page 96 |
Page 97 |
Page 98 |
Page 99 |
Page 100 |
Page 101 |
Page 102 |
Page 103 |
Page 104 |
Page 105 |
Page 106 |
Page 107 |
Page 108 |
Page 109 |
Page 110 |
Page 111 |
Page 112 |
Page 113 |
Page 114 |
Page 115 |
Page 116 |
Page 117 |
Page 118 |
Page 119 |
Page 120