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INDEPENDENT RETAILER
INDEPENDENTRETAILER.com April 2012 8 NEWS
Strong Teenage Market Retail Drives Growth Tax Refunds to Savings? Web Presence a Priority Strict Return Policies
20 41 NEW PRODUCTS
Sip-N-Spoon KC’s Pet Decor QUOTEYAK Inspires Bytox Prevention Patch Phos-Chek Fire Safety Reptiles & Hermit Crabs
PRODUCT TRENDS
Unique RC Buys DVD Deals
48 64 4 COMPANY PROFILE
Planet Security USA Via Trading Liquidation NMOA Marketing Conklin Fashions
STORE DESIGN Small Biz, Big Design
Starts on Front Cover YooDara of Dimension 9
COMPANY SPOTLIGHT
81 90
92 COMPANY UPDATE
Regent’s Value Lines Miami China Sourcing Fair
WEB MARKETING Locate Indies Online MARKETING
Facebook Ads 101 Layaways Return
Closing Communication Gaps
102 107
110 114
MANAGEMENT
Improving Cash Flow Reaching the Bridal Market
PRODUCT SPOTLIGHT
SECURITY
Property Protection Time to Stop Shrink
TRADESHOW CALENDAR
ATTENTION ADVERTISERS:
DON’T MISS THE MAY ISSUE OF INDEPENDENT RETAILER, THE SPRING NEW PRODUCTS BUYING GUIDE.
MAY DEADLINE: APRIL 17
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Volume 23, Number 5
PUBLISHER Woody Sumner
woody@sumnercom.com EDITOR
Jaclyn Allard
jaclyna@sumnercom.com
ACCOUNT EXECUTIVE Bill McNulty
billm@sumnercom.com
PRODUCTION Robert Siel, Director
robs@sumnercom.com
Tracy Parisi
tracy@sumnercom.com Keri Hanson
keri@sumnercom.com Linda Kondrat
lindak@sumnercom.com Luke Calzone
lukec@sumnercom.com
CIRCULATION MANAGER Lisa Evans
lisae@sumnercom.com 100% Recycled Paper
PUBLISHING OFFICES Sumner Communications, Inc. 24 Stony Hill Road Bethel, CT 06801-1166 Phone: (203) 748-2050 FAX: (203) 748-5932 Web:
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current issue with subscription add 7.00. Individual Copies 7.00 ea.
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Independent Retailer is published monthly by Sumner Communications, Inc., 24 Stony Hill Road, Bethel, CT 06801, telephone (203) 748-2050. Send all inquiries, letters, and submissions to above address. Entire contents are copyright 2012 by Sumner Communications, Inc. Printed in the United States of America. Independent Retailer (USPS 011-867) Periodicals Postage paid at Bethel, CT and at additional mailing offices.
POSTMASTER: Send address changes to Independent Retailer, 24 Stony Hill Road, Bethel, CT 06801.
Publisher reserves the right to refuse any advertising, editorial or manuscripts that publisher deems inappropriate.
INDEPENDENTRETAILER APRIL 2012
INDEPENDENT RETAILER
INDEPENDENTRETAILER.com
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