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& More! continued from page 72
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fragrance brands. Today, repack- aging the business in the U.S. as a distributorship, Alta Moda of- fers the same quality fragrances found in department stores, with- out the expense that comes with a celebrity endorsement. Wholesaling between $5
and $6, retailers still make a descent profi t margin at a retail price of $29.99. “People may not recognize the name, but will be shocked by the price once they smell the product,” says presi- dent of H&Z, Ibrahim Hassan. “Just Gold for men smells simi- lar to well-known fragrance,
Twirl-Go-Round
Paco Rabanne’s One Million.” There are also fragrances like Conquer (smells like Drakkar), Victory (smells like Cool Water), Sweetheart (smells like Amore) and Dreams (smells like Nina by Nina). According to Hassan, “People today are conscious of smelling good, and they don’t want a diluted product. We use a combination of ingredients to get the quality we are looking for.” Originally selling to gas sta-
tions, H&Z continues to grow its business, working with a broad range of independent retailers and a few wholesale distributors. The company may have a vast selection of designer inspired perfumes, but with no minimum order requirement for retailers, a growing gift set line, and plans for a checkout counter display, H&Z is becoming a great choice for good value fragrance prod- ucts in the market. “Alta Moda means ‘high fashion,’ and that is just what we are, but without the cost,” notes Hassan. A veteran in the industry,
Comes in two seat or four seat models Call today for best pricing!
Tel: 780-968-3957 or 780-999-1111
Email:
daryl@twirlgoround.com www.twirlgoround.com
74 April 2012
Matt’s Incense has over 20 years experience, and knows retail customers are always looking to add their own signature scents to homes, cars and offi ces. Prepar- ing a number of different options and products to respond to the continuous demand for scented products, the company offers an extensive selection of about 25 different product lines and about 400 different products overall. Choice is what matters when serving customers large and small, from kiosks to mom
continued on page 78 INDEPENDENTRETAILER
Single or Wholesale Slapwatches Available
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