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Conklin Fashions continued from page 62
then work with the customer to make sure they get the right kind of merchandise for their store, based on their store type, location, and needs.” Different locations around the country require different types of mer- chandise. Conklin’s philosophy is to make sure that each sale is a perfect fi t for each busi- ness, because if a sales rep sells something just to make a sale, it is likely that the wholesaler will eventually lose them as a cus- tomer. Not only will the sales representative sell what they be- lieve is the perfect merchandise for every buyer, but also when- ever new merchandise comes in
Since 1979
that they feel is a good match that rep will call the company directly. “When the customer gets your merchandise and they sell out of it, the next time they see your name on the caller ID, they will pick up the phone and say, ‘What have you got for me?’ That’s what I look for. This is the kind of relationship that we have with our custom- ers, and why we are successful,” says Conklin. However, just because things
are going well does not mean that Conklin is ready to take his foot off the gas pedal. He notes that he did seven trade shows in January alone, and hired seven new employees at the start of the year, something that is incredibly rare during
this slow economy. “I have so many goals,” he notes. “I think as I get older, I look to increase rather than slow down, and we push harder when things are going well. I’m really looking to expand, train new people, and get them to become spe- cialists. I see so many different new markets that we can satisfy. I’m excited for the future, and I just cannot wait to see what is coming next.” ■
For more information: Conklin Fashions 9-11 Johnson St. Bainbridge, NY 13733 Tel.: 607-967-3021 Toll Free: 888-563-4411 Fax: 607-967-3027 Email:
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1108
79 SOUTH CHINA IMPORT INC.
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63
Catalog for 2012
(Formerly South China Import, Inc.) 32nd
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