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Conklin Fashions continued from page 58


make anywhere else on other items,” notes Conklin. The wholesaler’s 150,000


-square-foot main warehouse is completely fi lled to the brim, which Conklin notes is especially remarkable due to the size of the merchandise, as jewelry takes up far less space than furniture or other big ticket items. With a warehouse that is six stories high and features fourteen load- ing docks, Conklin Fashions has quickly grown over the past 26 years from an initial investment of $50 to four major buildings in Bainbridge, NY. “We’ve grown because our customers’ needs


have grown, and we have suc- cessfully fulfi lled those needs,” Conklin adds. “They’ve asked us to branch into different ar- eas. If you’re selling earrings to a customer, and know they could use sunglasses, or read- ing glasses, or bracelets, why not supply them?” Conklin always has new


products ready to hit the mar- ket. However, the problem with having such an extensive line of merchandise is keeping the company website up-to-date. Conklin noted that in Decem- ber, more than 1,000 new styles of earrings arrived in one day. Although the company has a full-time photo department and a web programming department


SmokersVapor.com E-Cigarettes


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We carry over 53 fruit, drink and tobacco flavors


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to set up the product pages for every item, it still took time to put all the photos online. “Each one of those styles can require up to six pictures, and every one of those pictures needs to be fi xed and put in a group shot,” Conklin adds. While a shopping cart is


available online for easy pur- chasing, Conklin recommends that customers call and speak to a sales representative directly, rather than simply adding the items to their cart. “I do not al- ways advertise my lowest pricing online,” he adds. “I encourage customers to call and get a sales rep that they will work with on a regular basis. The sales rep can


continued on page 63 All kits are


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Tel: 727-474-2529


6741 102 nd Avenue, Suite #1  Pinellas Park, Florida 33782  email: Barry@SmokersVapor.com 62 April 2012


INDEPENDENTRETAILER


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