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Go Back to www.IndependentRetailer.com STORE DESIGN


Small Biz Big Design continued from page 64


age; sell more sleeping bags with a beautiful outdoor scene, more guitars with a picture of a raging arena crowd, or more basket- ball shoes with intense dunking imagery. And for those retailers that want to keep it simple, inte- rior decorators often recommend painting small rooms in lighter colors, or using mirrors to create the illusion of additional depth. 3) Keep the furnishings


sparse. This includes everything from displays and fi xtures to of- fi ce furniture and small sitting areas, set out for your customers. Furniture must suit the size of the room, store or aisle. As In- tuit blogger, Kathryn Hawkins,


suggests, “that may mean chairs instead of sofas, and waist-high displays instead of full-length towering shelves.” 4) Focus on your ambiance.


Sales are always based on prod- uct appeal, but also on in-store ambiance; the feeling that cus- tomers get when walking in the


glwshows.com


front door. You want your custom- ers to feel comfortable enough to relax and browse. This trust will prompt them to purchase more and hopefully return. If you don’t know what your customers are looking for, just ask. ■ This article is adapted from a


piece by Intuit Blog. Please JoinUs For Holidome September 6-7-8-9, 2012 2012 Dates


Orlando, FL............................. .. January 6-7-8 Asheville, NC..............................January 10-11 Tucson, AZ (Gem Mall) ... January 28-February 10 Tucson, AZ (Holidome) ...February 2- February 10 Minneapolis, MN.........................March 25-26 Detroit, MI.........................March 30-31-April 1 West Springfield, MA............... ..... April 13-14 Orlando, FL......................................May 4-5-6 Franklin, NC............................. ...May 11-12-13


Detroit, MI................................... July 13-14-15 Franklin, NC......................... July 26-27-28-29 Spruce Pine, ..........................August 2-3-4-5 Tucson, A..........................September 6-7-8-9 Minneapolis, MN....................Sept. 30-Oct. 1 Detroit, MI.................................October 5-6-7 West Springfiel ........................ October 12-13 Asheville, NC. ..........................October 23-24 Orlando, FL.........................October 26-27-28


***Dates are Subject to Change***


Gem & Lapidary Wholesalers, Inc. 


66 April 2012 INDEPENDENTRETAILER


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