Joint Enterprise Who Killed Deon?
1 murder, 6 stories, 6 suspects.
See if you can work out who killed Deon?
follows on from their highly successful interactive “A Different Ending” video series in 2009. Using this type of campaign strategy gives the viewers a chance to think about what is going on and creates more of an awareness, using a situation that a lot of
away from violent knife crime, if they can see what can happen to them even if they are not the one committing the crime.
young people can relate to brings the message closer to
With our views of the law blurred when it comes to carrying and using weapons, the Metropolitan Police have launched a campaign to clarify the ‘Joint Enterprise’, which
home and makes you evaluate the situations you find yourself in and the potential consequences. This set of videos aims to show how real people can chose a path
After watching all of the videos in this series, we were shocked by the overall outcome and how little we all know about the Joint Enterprise scheme. They make it very clear with the outcomes and why they came to thoseconclusions, which will help many people with the decisions they make,especially the company they keep. Amongst young teenagers, who have in recent years created family units with their
friends and loyalty and respect have become the cornerstones for these groups. Whilst loyalty and respect are very admira- ble qualities, they must work all ways, people must respect your right to choose, and not peer pressure you into situations that you feel uncomfortable in. Make sure you pick the right ‘family’, who wants the best for you and will respect you, whatever you decide, as will your ‘chosen family’ be there to pick up the pieces when you are in prison or in the ground.
www.droptheweapons.org 7 Oc t obe r 2 0 1 0 K i x Ma g
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