theibcdaily Tuesday 17.09.13 61 A content explosion In Brief Conference Analysis
By Ann-Marie Corvin If Michael Jackson’s Thriller video were released today it would be a multi-screen, cross-platform affair with live dance auditions and pre-released video tweets showing viewers the moves to the zombie dance routines. According to top creative ad
director Seb Royce, who was given the challenge of reworking the classic 1983 promo for an IBC session on ‘Exploding Content’, advertising billboards would comprise part of the product placement experience in the promo, and the launch of Thriller would be announced
VoD opens new opportunities
MediaGeniX By Ian McMurray
By Heather McLean The company behind scheduling and content lifecycle management solution WHATS’On, MediaGeniX, has stated that its new mini-playlist offering can open up new ad sales opportunities on video- on-demand (VoD) platforms that would otherwise remain out of reach for broadcasters. Mini playlist allows the planners of WHATS’On to create an individual playlist for every piece of on-demand content provided to platform providers, enabling the broadcaster to make money from advertising revenue. The user schedules promotions, commercials and even secondary events as if it were a single transmission on a linear channel using WHATS’On. Viacom’s MTV, Nickelodeon and Comedy Central channels, as well as French media group Lagarder are already
implementing the service and will be going live within weeks. Michel Beke, product director at MediaGeniX, stated: “VoD is still hard to monitise so we have been developing a mini-playlist complete package for branding and advertising that puts the broadcaster in control, not the platform operator.
“This service opens up a new
revenue stream for broadcasters. I think it’s revolutionary, but I don’t think all broadcasters are ready for it.” 2.B21
A partnership has been announced at IBC between Piksel and Olympusat Telecom. The latter will resell Piksel’s online video platform (OVP), allowing Olympusat – said to be the largest pay-TV provider of Hispanic network and multiplatform video content in the US – to white- label the solution and forge new opportunities in the Americas. “We are pleased to formalise our partnership with Olympusat as an OVP reseller here at IBC,”
during a live performance at the US Super Bowl.
In the debate which followed on how to get as much value out of content as possible, Channel 4’s multi-platform content director Adam Gee added that anything which brought a ‘live’ element into the content proposition was a plus both for advertisers and viewers. “Live is a place where you can give reward for interactivity by affecting the editorial.” Gee added that it has only been in the last couple of years that the UK commercial broadcaster has started to measure the impact of online in any precise way.
“In the past online was the cherry on the cake as part of a sponsorship deal. But now we are
National Archives of Australia selects
opensource storage National Archives of Australia has added TMD’s new Linear Tape File System (LTFS) capability to its
implementation of the company’s audiovisual collection management business system.
starting to get 70 million page views a year for the online content which accompanies TV shows such as Embarrassing Bodies – which was thrown in for nothing. We are now trying to ascribe a value to that and to rethink the way advertising works from both
OVP deal agreed Piksel
Piksel and Olympusat finalise deal at IBC
said Mark Portu, Piksel’s gobal general manger of OVP. “This partnership will allow growth of our OVP services enabling new customers to achieve their online video and media goals by taking full advantage of its features.”
ends so that the metrics and the value is properly ascribed.” Gee also warned content
creators that the real challenge was to create an online experience that gave users a reason to come back and engage with it on more than one occasion.
“This is a new offering for us, and allows us to bring to market a product with exciting features such as hosting both live and on- demand content, deep analytics and an electronic programme guide (EPG),” said Austin Powers, president of Olympusat Telecom. “The software-as-a-service (SaaS) model of Piksel’s OVP enables quick and affordable deployments and turnkey solutions for a growing customer base who want to develop new revenue streams and reach a wider global audience.” Piksel OVP is a cloud-based service that is designed to make it easy to transmit recorded and live video via websites, mobile apps, social media networks, and large event screens. 1.C30
LiveCG Football kicks off
LiveCG By Carolyn Giardina
3D Storm is now distributing the LiveXpert Tools line of products for live production distributed by 3D Storm, including the LiveCG Football graphics management application for NewTek TriCaster. LiveCG Football provides tools for managing live football production including scoring, timing and statistics. It runs from a remote computer connected to the network input of a TriCaster. The graphics, generated with LiveCG Football among the database of templates available in the application, or customised, give producers the ability to use graphics for scores and statistics display, and also insert ad and sponsor visuals. Also announced is LiveMixer, an application that provides
The deployment of the opensource, application- independent storage product is the first for TMD’s Mediaflex Archive LTFS file system in a major audiovisual asset management implementation. 2.C58
Gooseneck display solves T&M space dilemma
Hamlet has developed a multi-format test and measurement (T&M) device that is just 1U sized and features a high-resolution 7-inch IPS monitor on a gooseneck.
The DigiScope DS900G accepts up to six Hamlet 900 series modules and, because of its gooseneck, the screen can be positioned to suit the mode of operation. Available modules include analogue and digital input, SD, HD and 3G with looping SDI connections, and up to 16 channels of AES audio. Some modules include the ability to generate EYE displays and precision test signals. 9.D10
LiveCG Football for graphics production management
remote control over the audio mixer of TriCaster HD models. With a physical audio control panel LiveMixer can be used as an add-on for TriCaster or it can be used remotely on an external computer connected to TriCaster through the local network. It comes with factory presets and can be customised; it supports the Behringer BCF2000 and Yamaha
01V96i audio consoles. “3D Storm and IDCromvideo worked together to develop essential tools dedicated to live production and live sport professionals,” said Franck Lafage, director of 3D Storm. “We are thrilled to distribute LiveXpert. These tools are essential to cope with all aspects of today’s productions.” 7.K11
Know your Limits The new LimitEar HDM Pro from Sennheiser UK is designed to provide the most audible, safe hearing experience for the broadcast TV, film, radio and live event industries. It will be available from HHB Communications and Canford Audio. The HDM Pro is installed into the headphone cable; the manufacturer’s proprietary Hearing Dose Management then warns the user of significant levels – and where necessary, takes action to protect them. Three mechanisms are included in the product to protect against hearing loss from reproduced sound: the instantaneous clipping of extreme impulse signals above 118dBA; the rapid management of very high signals above 100dBA (but below 118dBA); and the long- term Hearing Dose Management based on a rolling 24-hour assessment. 8.D50
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