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42 Tuesday 17.09.13 theibcdaily In Brief


Vectra deploys ADB system Polish cable operator Vectra, the country’s third largest, with 860,000 subscribers, has taken delivery of an advanced system solution from Advanced Digital Broadcast (ADB).


Set-top boxes such as the ADB-5810CDX and ADB- 3830CD, that ADB has delivered to Vectra since 2009, feature DOCSIS 2.0, enabling them to be permanently online. As a result of this Vectra can take full advantage of the installed base to launch new interactive features and continue to roll-out new services in the coming months. The delivered package includes STB remote monitoring, advertisement control system and the company’s user messaging system. 5.B48


Argentinian office In June, a new office in Buenos Aires was opened by httv, with the aim of addressing the South America region. Romain Moyne – previously at httv’s headquarters in Meylan, France – was announced as having responsibility for sales operations in the area. “We are moving into an important phase of our growth as a global company and our new sales office abroad are critically important to build on the success that has been achieved so far,” said Regis Saint Girons, CEO of httv. “Along with our continued investment in R&D, our new sales team will drive the


implementation of our sales and distribution strategies to even greater heights in the coming years.” 5.B18


office for Witbe Following what the company describes as rapid growth in the Americas, during which time it has signed


contracts with many of the largest tier one operators in the USA, Canada and South America, Witbe has opened new regional offices in São Paulo, Brazil and appointed Hubert Legrix de la Salle as regional manager. Legrix de la Salle joins from Technicolor. 4.C74


New São Paulo Radio a quiet


success story New ad insertion technology is helping radio broadcasters ride the next wave of success, says Walter Capitani, vice president, product management, International Datacasting


There’s been a growing bright spot in the future of radio broadcasting of late. Industry experts are predicting a resurgence of radio advertising due to the inclusion of radio receivers in smart phones. This could potentially add millions of new radios to the global market. Radio broadcasters who


wisely incorporate new technology and strategies into their business model increase their odds of riding that new wave of radios to future success. Technologies that are already available allow radio broadcasters to send select ads to specific regions or specific receivers, time-shift live programming, lower costs through shared hub support, and reduce bandwidth consumption. Our second generation of


the STAR Pro Audio solution opens up new revenue


generating opportunities for radio networks by providing localised ad insertion. The new platform also enables time-shifting functionality, allowing broadcasters to play the right content at the desired time. Broadcasters can now seamlessly adjust for time zones and rapidly adapt to conflicting live programming schedules. It also lowers per-channel


costs through shared hub support and also uses up to 70% less bandwidth compared to legacy solutions in the market place today. With this next generation of


STAR, radio broadcasters can look forward to two very important things — boosting revenue and lowering operating expenditures. The platform increases advertising revenues because it enables highly localised ad insertion. The ability to sell more


Walter Capitani: ‘Experts predict a resurgence in radio advertising’


targeted ads — by location, demographic, time zone, or language — means more revenue opportunities across the entire network. STAR includes a copy split


capability that allows operators to send select ads to specific regions or specific receivers. Audio files stored in the receiver can be inserted into live or recorded programming. Cost savings are realised through shared hub support that enables multiple radio networks to share one four-channel receiver instead of having each network deploy its own


standalone, single channel receiver. Additionally, STAR Pro Audio requires just 120 kHz space segment for stereo, as opposed to 400kHz for legacy systems, resulting in further cost savings. We’re confident radio


professionals who visit our IBC booth will recognise our platform’s ability to boost advertising revenues, increase operational flexibility, and lower operating costs. The second generation of the STAR Pro Audio solution is being featured within IDC’s booth at IBC today. 1.C29


Wimbledon gets full TV coverage SIS Live By Ian McMurray


Andy Murray was the first British winner of the men’s event at Wimbledon this year – a fact now seemingly indelibly engraved in the memories of the entire population of the UK — and SIS Live provided technical facilities to BBC Sport and the All England Lawn Tennis Club throughout the two week event.


The company provided all HD facilities to cover matches from nine full TV courts, each with its own production gallery, and with major courts managed from OB trucks. Also provided were four OB units including SIS’ flagship OB 1 unit, which produced the BBC domestic programme. In addition to the full spec TV courts, there was also experimental coverage on


Grassed up: SIS Live served up four OB units in SW19


Court 10 using auto tracking software driving remote heads. The 10 HD feeds were routed to OSCAR (On Site Central Apparatus Room) from where they were distributed to on-site broadcasters and to the OB units outside for wider transmission. OB 1 received all court mixes from OSCAR allowing the director to control the on-screen narrative of the championships.


All court action arrived in OSCAR as a final feed suitable for transmission, so that any broadcaster in the world could simply select the match they wanted to cover, add their own voiceover, and broadcast. They also had the option to take a clean output and add graphics in their own language. A total of 28 HD LSMs were used to record the court cameras and mixer feeds from


all nine televised courts enabling slow motion replays, including two super high speed X-Mo systems, to the court directors. All the machines were


networked together so any user could easily access hundreds of hours of footage while offering a seamless and tapeless workflow from ingest to transmission and finally to a disk based archive. 1.C55


Opinion


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