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24 Tuesday 17.09.13 theibcdaily

Manfred Heinen, managing director Arvato Systems S4M

Has IBC come at a good time for the electronic media industry? Why? For sure! Media companies face new challenges and at IBC they find ideas how to manage them. And for us as IT experts that support international market leaders with solutions that cover the latest industry developments IBC is a brilliant opportunity to present our portfolio.

What do you think are the key developments in, or threats to, your market sector at the current time? The topics digitisation and cross-media are still number one in our market sector. And both affect and change the complete industry – no matter if you look from a technical or a more content-driven perspective. Subjects are, for example, VoD, OTT, the combination of linear and nonlinear television and the question how media companies can use

advertising as their main revenue source in a cross-media strategy.

Why should delegates visit your stand at IBC? They simply can find real benefits! On the one hand we deliver solutions that enable our customers to concentrate on their core business and work in a more efficient way. On the other hand our solutions even provide for new business models since we not just combine traditional broadcasting and nonlinear TV but also deliver tools that help to monetise these ideas. And last not least: everything we do, we do with passion. Definitely something you should experience on our stand! 3.B26

Prime chooses the AVP 4000

Ericsson By Ian MacMurray

Australia’s Prime Media Group has become the first publicly announced Asia Pacific organisation to choose Ericsson’s new AVP 4000 compression platform, which is powered by the company’s first in-house programmable video processing chip.

Prime will deploy the AVP 4000 in MPEG-4 AVC contribution applications, as well as MPEG-2 for digital video broadcasting. According to

Ericsson, the AVP 4000’s encoding capabilities enable Prime to optimise its workflow and minimise operational costs while delivering a high level of resilience.

“Our deep understanding of our customers’ requirements enables us to remain at the forefront of broadcast technologies so media organisations like Prime have the necessary equipment they need to roll out new services,” said Ward Hansford, head of Asia Pacific, business line compression. “The demand for new services places considerable pressure on the

Prime Mover: The AVP 4000 compression platform is powered by Ericsson’s first in-house programmable video processing chip

bandwidth requirements necessary to deliver high quality video, but the flexibility of the Ericsson AVP 4000 delivers an

unmatched level of encoding efficiency that well exceeds these requirements.” 1.D61

Say hello to your little TV friend HBB-NEXT By Adrian Pennington

Imagine you enter the living room, say ‘hello’ and your TV set knows it’s you. Putting aside whether you find this creepy or not, it could have a practical use in recommending just those programmes which you are interested in. When your partner and

children join you – the TV is aware of this change of audience and quickly adapts the recommendations to suit your whole family. This is just one feature which can be tested at the stand of HBB-NEXT, a European FP7-funded project that takes services and technologies for internet- connected TVs to a new level. Based on – and augmenting – the European HbbTV

standard it has implemented innovations including multi- user identification, synchronisation between media streams and devices, multi-user recommendations, voice and gesture recognition and user-tailored reputation scores for applications and cloud offloading. For IBC this year, HBB- NEXT is inviting you to visit the Future Zone to experience being the user in the living

room trying out new features: being recognised by the TV for personal or group recommendations, enjoying Ultra HD extra content on a tablet perfectly synchronised with the football match on TV, voting via the TV screen for your favourite TV show candidate or personalising the appearance of subtitles or sign language interpretervideo and more. 8.F40


Ultra HD come rain or shine ETRI

By Adrian Pennington

Could Ultra HD services be broadcast over the Ka-band frequency to provide additional bandwidth capacity? That’s the question Korean research institute ETRI tasked themselves to crack. The problem though is that transmissions in the Ka-band are highly susceptible to rain-fade. ETRI is

demonstrating a system which uses DVB-S2 VCM and HEVC technologies to efficiently transmit multiple streams of wide bandwidth with different service levels. “Ultra HD TV services

requires much more bandwidth than legacy HDTV services,” explained principal researcher Youngho Jeong. “Even though we can expect more efficient usage of bandwidth when HEVC is used, the available Ku-band frequency may still lack capacity for multichannel UHDTV service. In this context, our system shows a way to provide a stable broadcasting service over Ka-band,

mitigating any channel impairment with rain.” Jeong continued:

“Our receiver system can estimate channel conditions in realtime and find the optimum streams that fit those conditions. The receiver can also select optimal services according to its receiving environment. For instance, the receiver can have UHDTV service in clear weather conditions and switches to HDTV service in rainy

conditions. The idea of this channel

adaptability is quite simple and old, but it is new in this realisation.” 8.G36

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