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48 Tuesday 17.09.13 theibcdaily

Convergence is now about multiscreen, not the web

In the past, media groups were focused on increasing revenue, but the rules have changed, says Hervé Obed, CEO and founder, ProConsultant Informatique

The industry has been talking about convergence for more than a decade now. Initially, the dream and logic for most industry players was to reproduce the same interfaces on various platforms. In short, a website on the TV screen and television programming within a website. A minority disagreed, claiming that the user’s behaviour is completely different whether he’s watching TV or browsing the web. They were right. Today, convergence is a

reality but in a completely different way than planned: convergence is content-led. There is a multiplication of screens — smartphones, computer web-browsing, in addition to traditional TV. Simultaneously, nonlinear programming and social networks are booming. But the core of this mutation

is the combination of those elements and how they complement each other. For instance, a specific moment of a TV show creates a buzz on

Twitter. Analysed properly by the editorial team, this is the opportunity to post this extract on the show website, create a ‘best of’, generate revenue on nonlinear platforms, and attract other target groups. And this can happen really fast. The editorial team needs the proper tools to react as quickly as the audience expects. In parallel, there is the

development of Big Data, which is radically transforming our media experience today and for the decades to come. Smart screens behave like sensors, collecting tremendous amounts of data. Big Data applications crunch them in order to predict, among others, behavioral patterns, and personal interests. Those predictions can help generate revenue. Media groups need to

integrate into their workflow, one way or another, this new set of tools for audience analysis and profiling. Indeed, among other benefits, this must-have feature helps them

optimise advertising campaigns with an improved placement on all relevant platforms. In the past, media groups

were focused on increasing revenue. But the rules have changed and revenue is stagnant in a market that is already segmented. Therefore, to maintain or increase profitability, the main focus shifts to reducing operational expenses without damaging quality or ratings in the long run. To reach that goal, one must work at optimising – and as

much as possible automating – processes, as well as pooling resources in order to increase productivity. Solutions must be end-to-end, integrated, and address simultaneously linear and non-linear platforms. Last but not least, solutions chosen must be able to evolve with their business, smoothly and fast. Cindy, which optimises

advertising sales cross- channels, all in one system, meets those requirements. At IBC, PCI is showcasing Cindy as the first – and possibly only – solution to integrate

New software for C100 desk SSL By Paul Watson

New V6 software for the C100 HDS digital broadcast console provides a string of new features that will significantly improve operators’ workflow, according to exhibitor SSL. “The C100 was created to be an advanced audio platform with a flexible architecture that

can accept continual development and updates to meet new technical trends in the industry,” said SSL’s director of new products, Niall Feldman. “This new software release further illustrates our continued commitment to ongoing development for the console.” The V6 upgrade includes Function Key Macros, which reduce the number of physical actions required to achieve specific tasks, and HyperRoute,

which enhances the routing system. The C100 allows operators to use a versatile source and destination group- based approach with operation from the actual control surface, rather than a separate computer, while HyperRoute introduces an additional destination-based routing structure which displays destination source assignments without having to re-navigate through the source/destination


In addition, SSL claims that the console’s new Assignable Delay Modules make it quicker and easier to integrate a wider range of external sources into live-to-air feeds. A total of 32 of the 64 available delays can now be routed anywhere, including aux and monitor inserts or external I/O destinations that pick up internal or external sources as inputs. Also, the Control Surface

social network data to even better optimise advertising placement in nonlinear environments for media companies. Louise, PCI’s industry-

leading Business Management System, is a multi-platform solution whose core features deal with the optimisation and automation of business and technical processes, reducing drastically operational expenses and maintaining those costs down despite its constant evolution to address emerging market needs. 2B21

Screen Saver extends the operational life of the console control surface by switching off all of the OLED displays and screens when not in use. According to SSL, the Dialogue Automix feature is the finest system available for controlling audio levels and maintaining consistent ambience in the multi-mic news and panel shows, and the new Automix Override function means users can automatically close the pre-fader feed to the Dialogue Automix system when the channel fader is closed. 8.B73

Hervé Obed: ‘Convergence is a reality’


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