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David M. Robinson
L
et’s be honest, your choice of watch is a very personal matter and whilst the boom in the watch market over the last 20 years has slowed a little recently,
the watch you wear (according to many surveys) still says so much about you – perhaps as much as the clothes you wear, or the car you drive. Somewhat surprisingly, the most resilient sector of the watch industry has been the luxury sector and no brand dominates the market as much as the global champion, Rolex, a brand that now has a major presence in Manchester in the form of David M Robinson’s brand new dedicated Rolex Room. Trying to explain the reasons for such growth
is Karl Irwin, General Manager for David M Robinson, as he walks me round the stunning new Rolex “Espace” in their Manchester St Ann’s Square showroom. Karl explains “Rolex wins in the mind of the
customer because they do the simple things really well. Tey make beautiful timepieces, which are technically superb and they commit to the relationship. Most people who buy a Rolex know exactly why they want one, they
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have seen their friends or family enjoying them and ultimately, Rolex is simply a superb product.” Karl goes on to say “Buying a Rolex is
something of an investment and I don’t necessarily mean in purely financial terms. Rather it’s an investment in a product which reflects the values of the wearer. Tere are some
customers who choose to wear Rolex because their life can depend on it – like the marine diver who needs the functionality of his Rolex Submariner or Rolex Deep Sea, but for many it is the sheer pleasure in owning the very best of something which works so beautifully. Te difference when you’re choosing a Rolex is that if you are prepared to give it a little care and attention by having it serviced regularly, you can still be enjoying wearing the watch in 30 years. Tat longevity in a product worn daily is rare”. So what do you do when you decide that Rolex is for you? It is a question answered simply by Karl “You come and talk to the experts!” Looking round the new espace in Manchester, it would seem there is such a commitment to presenting the brand that one feels like it is inevitable that the watch of your dreams must be somewhere close to hand (or wrist)! Tis is a genuine piece of luxury space, one of many such Rolex “espaces” found in the major cities and capitals of the world. Te choice is mind blowing. Karl is adamant that choice is the way forward. “We have more choice here than is
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