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took her shopping after just an hour to curing Katie Price’s water phobia in 17 minutes, it has always been about results. Tat’s the key.” Ali won’t disclose the names of his celebrity clients unless they have spoken about their experience to the press themselves, but he does explain the kinds of problems that he helps them with. “Te only thing celebrity does is turn normal problems all the way up!” he observes. “Celebrities often have the same issues as the rest of us but being in the public eye can make things a lot worse. I help people to live up to their full potential whether that’s an actress with a new role, a businessman with a problem, a sports person striving to be the best or helping someone to overcome a phobia. It doesn’t matter who you are, we all have issues that can be resolved easily and, more importantly, fast!” One celebrity who has been more than happy to share her experiences with Ali is Kelly Rowland who he helped with a chocolate addiction! “She took me to Sir Elton John’s Christmas party that year,” he recalls. “Te joke at the time was that it was to keep her away from the buffet. Of course it wasn’t and she has looked amazing ever since.” As a sports fanatic myself, I am interested in self-talk and the power that the mind has over sporting performance. Why do people suffer from negative internal dialogue and how would one tackle this problem? When I put this question to Ali, he replies, “Just as with anything, the more you do something, the better you get at it. Tat goes for ‘I cants’ every much as it does for ‘I cans’. Inner dialogue boils down to one thing – it’s just a thought. As soon as you realise that just because you think something doesn’t make it true, the ‘thought’ completely loses its power.
In exactly the same way, if you’re watching a movie and someone’s phone rings and ruins it, as soon as you’re snapped out of your ‘state’, the movie – or thought – just loses its power.” Tis interesting analogy really gets to the core of negative thinking and demonstrates Ali’s clear and concise manner of tackling problems, an approach that can also be seen in his published work. ‘Just Get on with It: A Caring, Compassionate Kick up the Ass’ is Ali’s humorously titled best-selling self-help guide. “It can be best summed up as a ‘self-help’ book for people who don’t read self help books,” he explains. “It’s aimed at anyone who wants to find and follow the path that’s right for them.” Just Get on with It has been effective in helping people to stop sabotaging their own success and to help them to achieve their full potential. Another of Ali’s books, ‘Te Slim Girl’s Box of Secrets’, which comes with a CD, has also been successful, selling in over 52 countries. It contains his proven solution to fast, effective weight loss without the effort. Te magic here is in the book, which actually changes your habits as you read. Combined with Te Slim Girl’s KEY secret CD, which is a lot like hypnosis, it has been a hit with dieters. “Losing weight has very little to do with food,” Ali explains. “Te key is in your relationship with food and you can change that faster than you think.” Keen to address my fear of flying, I ask Ali why people develop phobias in the first place.
“We are only hard wired to be scared of two things; a fear of falling and a fear of sudden loud noises,” he replies. “Everything else is learned from either personal experience or by transference from someone else.” I explain to Ali that my fear stems from seeing a film featuring a plane crash. “Tat’ll be the personal experience route then,” he comments. “Our brains can’t tell the difference at that level between real and imagined or constructed. If they could then horror movies simply wouldn’t work. Te structures of phobias are generally very similar but everyone constructs fear in their own way. Te fastest way to end a phobia would be to book a session with someone like myself. I could remove it for you in under an hour!” I think back to the tearful, white knuckle, ‘large-glass-of-wine-please’ plane trips that I have made over the years and I am stunned that all it would have taken to solve them is an hour of Ali’s time. Embarrassed by my irrational phobia, I ask Ali one final question: does he, the ultimate master of the mind, ever have to give himself a dose of his own medicine. To this, he laughs. “Oh, from time to time we all need a caring compassionate kick up the ass!”
For more information visit
www.alicampbell.com
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