MASTER OF THE MIND
With his winning combination of therapeutic approaches, life coach Ali Campbell has cured the phobias and solved the problems of many prolific public figures. Here, he discusses his work with Emma McClelland, and offers some advice to cure her fear of flying
and empowering but all too often they are experienced in a very negative way. For staunch smokers, thoughts like “I can’t seem to quit” and “I need a cigarette” will sabotage any attempt at cessation. Millions of people struggling with their weight claim that repeated attempts to shed the pounds end in failure, whilst people with phobias, people like myself, are reduced
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houghts are powerful little things: they feed our beliefs and dictate our behaviours. When these thoughts are positive then they are useful
to tears by situations that many others perceive as entirely non-threatening. For life coach Ali Campbell, these are all problems that can be easily solved. Ali became a life coach after, as he puts it, “falling out of love with corporate land.” As he made preparations to return to his former career in personal training, his dentist suggested to him that he might think about studying hypnotherapy instead. “After embarking on an entry level course, I discovered that I had a natural aptitude for removing phobias and
helping people to lose weight specifically and I reinvested in my success and took it from there.” Since then, Ali has been incredibly successful, so much so that he is now internationally renowned, with a range of celebrity clients singing his praises (Kelly Rowland calls him her ‘secret weapon’). So what is it about Ali’s methods that are so effective? “It’s all about fixing the problem, and fast,” he explains. “Tat’s what the press picked up on at the start and it’s the same today. From the woman who hadn’t left home in 16 years until I treated her and
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