BLOOMBERG
www.bloomberg.com
Bloomberg, the global business and financial information and news leader, gives influential decision-makers a critical edge by connecting them to a dynamic network of information, people and ideas.
The company’s strength – delivering data, news and analytics through innovative technology, quickly and accurately – is at the core of the Bloomberg Professional service, which provides real time financial information to more than 310,000 subscribers globally. Bloomberg’s enterprise solutions build on the company’s core strength, leveraging technology to allow customers to access, integrate, distribute and manage data and information across organizations more efficiently and effectively. And Bloomberg News, delivered through the Bloomberg Professional service, television, radio, mobile, the Internet and two magazines, Bloomberg Businessweek and Bloomberg Markets, covers the world with more than 2,300 news and multimedia professionals at 146 bureaus in 72 countries.
CHARTERED INSTITUTE OF
MARKETING
www.cim.co.uk
Founded in 1911, The Chartered Institute of Marketing (CIM) is the world’s largest organisation for professional marketers. We play a key role in educating, developing, supporting and representing our profession.
We help individuals and organisations to continually improve their skills and knowledge through world-class research and insight, a membership community of over 40,000 practitioners internationally; over 75 years of experience designing and awarding marketing, communications and sales qualifications from entry-level to postgraduate study; and over 140 courses, workshops and masterclasses in all aspects of marketing, communications and sales.
CRITEO
www.criteo.com
Founded in 2005, Criteo has grown to become the world’s leading pay- per-click (PPC) performance display advertising solution.
We help to improve online shopping by bringing the performance of search to display advertisers. Our solution performs like search in that it is measurable, scalable, priced on a CPC basis and is driven by user intent. We help advertisers to reach more customers, to increase the volume of online sales with similar conversion rates and return on ad spend as search.
Criteo’s personalised banners significantly outperform standard display advertising and other types of retargeted banners; they lead to better click-through rates, increased on-site conversions and higher average order values.
www.istrategyconference.com 95
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