LOCATION: HOLLINS
11:00 - 11:40 SPLIT STREAM INTERACTIVE WORKSHOPS
THE (REAL) VALUE OF SOCIAL MEDIA
ALISTAIR BEATTIE, DDB | @bicameralman
With Facebook’s IPO expected in the next few months, the scrutiny of the value of this media channel is becoming more intense. But that’s only half the story. There’s more to social networks than their media capabilities. There are other opportunities for brands to create value from closer connections with their consumers, including improved customer service, research and insight, innovation in retail and new product development. In this insight-filled session, Alistair Beattie and the Tribal DDB team offer a short strategic overview of the opportunities and a practical workshop to help brands prioritise and assess the longer-term role of social networks in their business.
KEY TAKEAWAYS:
• Understand how to define ‘value’ in your social media campains
• Learn how forging greater customer connections through social media can result in improved customer
service, more targeted research and insight, and greater innoavtion in terms of new product development
and service differentiation
An experienced business strategist, communications planner and digital strategist for global brands, Alistair has built and deployed large-scale digital strategies and developed the people and processes to carry the momentum forward. His practice is rooted in business effectiveness, analytical insight, and de-risking creative leaps into the unknown.
Quick Q&A:
Q. How did you get started in digital/social media? A. An original nerd. Programming a ZX81 in 1981. Hacking around on BBSs before the web.
Q. Three likes. Three dislikes. A. LIKES:Momentum, Concision, Precision. DISLIKES: Inertia, Verbosity, Inaccuracy.
Q. Whose shoes do you wish you could walk in for a day and why? A. My older self. To work out what I need to do know to make me happiest in the future.
DAY 1
www.istrategyconference.com 29
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