LOCATION: BONETTI
11:00 - 11:40 SPLIT STREAM INTERACTIVE WORKSHOPS
SOCIAL MEETS VIDEO: UNLOCKING ADVERTISING POTENTIAL
ANDREA FEBBRAIO, EBUZZING | @afebbraio
With traditional digital advertising increasingly delivering less value to brands, the key to ensuring brand messages are heard is to engage key target audiences through more interactive social advertising. Today’s digital consumer is driven by the ability to share, recommend and participate in conversations. Social video campaigns offer brands the chance to be endorsed by online communities, grow online share of voice and meet the evolving needs of consumers. But with Cisco predicting a whopping 90 percent of online traffic will be video-based by 2013, how do you ensure your content is seen, shared and recommended?
KEY TAKEAWAYS:
• What is so social about social video, and why do we need to focus on engagement rather than video views?
• Look at seeding strategies YouTube and the tipping point – how to supersize your video to make a viral hit
• Understand regional trends and cultural differences
An entrepreneur with more than 10 years’ experience in marketing and digital advertising agencies, Andrea founded Promodigital before selling it to Ebuzzing in 2010. Pioneering the art of video seeding and buzz marketing in Italy, he wrote the first book in Italian about buzz marketing, Buzz Marketing nei Social Media, and co-founded the organization, Word Of Mouth Marketing Italy (WOMMI).
Quick Q&A:
Q. What are you currently most excited about in digital/social? A. The amazing opportunity of social video advertising.
Q. The professional achievement you are most proud of? A. Amazingly proud to be part of Ebuzzing’s founding team.
Q. The first website you check in the morning, and why? A. Facebook. It’s where most of my friends are.
Q. Whose shoes do wish you could walk in for a day and why? A. Napoleon; like him, I admire bees.
DAY 1
www.istrategyconference.com 31
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