LOCATION: HOLLINS
11:50 - 12:30 SPLIT STREAM CASE STUDIES
TWITTER: TURNING FOLLOWERS INTO PROFIT
BRUCE DAISLEY, TWITTER | @brucedaisley
Twitter is becoming a bigger and bigger part of everyday life in the UK – but brands might be confused about the value it can add to them. In this essential case study presentation, Bruce will talk about the lessons learned from early adopter brands on the platform, and will share some new examples of the most innovative uses of the platform.
KEY TAKEAWAYS:
• Understand what the purpose of Twitter really is – to connect people everywhere to what is most meaningful to them – and what that means for your organisation
• Learn how brands can structure conversations to effectively optimise their content on Twitter
• Discover why the hashtag is like a new URL, the @ is more personal and memorable than a phone number, and what this means for businesses of all sizes
As Twitter’s first UK commercial director, Bruce is responsible for creating an advertising business for Twitter in the UK and encouraging brands to use the microblogging platform.
Prior to joining Twitter, he worked at Google for three years, joining the business as the head of display before becoming the director of YouTube and display at Google UK. In 2011, his team won three Media Week awards and one IPA award for their outstanding work in the highly competitive UK digital media market.
According to his Twitter bio, he also gets very excited about pop music.
DAY 1
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