DAY 1
09:40 - 10:30 PANEL DISCUSSION
MOBILE-FIRST: EXPLOITING THE POTENTIAL OF THE MOBILE ECONOMY
Advances in mobile technology and usage are changing the game for marketers. By 2014, mobile consumer usage is expected to eclipse desktop usage; mobile search has grown 3000% in just three years, with traffic peaking on weekends and evenings – in direct contrast to desktop usage. And 80- 90% of mobile users watch TV with a device in hand. It means that increasingly, brands are having to develop mobile-first strategies that place the mobile channel at the forefront of their marketing efforts as they look to connect and engage with both existing and potential customers. But are brands ready for this shift? And what does it take to capitalise on the undoubted opportunities the mobile economy provides? This panel will reveal all.
KEY TAKEAWAYS:
• Understand how your business can capture the value of the emerging mobile economy by investing in solutions that deliver ROI and leverage disruptive consumer and technology trends
• Learn how organisations of all types can harness the power of mobile platforms to transform the way they respond to, interact with and shape the dialogue with their customers
• Improve the relevance of your offerings to key customer groups and individuals
• Understand why optimising the mobile user experience is critical to ensuring that customers continue to engage with your brand
OKE OKARO, BLOOMBERG @okeokaro
Oke became GM and Global Head of Bloomberg Mobile in March 2010 and is responsible for the strategy, revenue, product and operations of the business. Prior to Bloomberg, Okaro served as VP of Mobile at ESPN where he led ESPN Mobile to numerous product innovation awards and market leadership in mobile sports.
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www.istrategyconference.com
ALISON FENNAH, IAB @IABEurope
Alison is responsible for expanding IAB Europe’s research and marketing programmes. She brings over 20 years’ experience in marketing, business development and finance, and was previously Executive Director of the European Interactive Advertising Association, joining IAB Europe when the two companies merged in 2011.
LOCATION: THE GREAT HALL
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