LOCATION: THE GREAT HALL
08:50 - 09:30 OPENING KEYNOTE SESSION
USING CONTENT TO COMPLEMENT YOUR BRAND
ALEXANDER KOPPEL, RED BULL MEDIA HOUSE | @redbull
The dividing line between content creator and brand has become ever more blurred in recent years, and no-one has embraced the change more than energy drink giant Red Bull. Launched in 2007, Red Bull Media House is the centre of the global Red Bull media network and offers a unique variety of media content centred around lifestyle, fun and sports. Today, it operates a TV station and one of the most innovative online consumer platforms. It prints one of the biggest magazines in the world and launches mobile operator services. It produces documentaries, movies and even music all around the world. And it has access to the whole Red Bull network, including more than 500 athletes, numerous artists and some of the most influential opinion leaders on the planet.
In this fascinating keynote session, Chief Commercial Officer Alexander Koppel outlines why content is no longer considered a loss leader, and how companies can embrace content creation to complement their brands and help drive the bottom line.
KEY TAKEAWAYS:
• Understand the importance of content and how it can kickstart conversations around your brand and drive greater customer engagement
• Discover what makes Red Bull Media House a genuine content pioneer
Alexander is Chief Commercial Officer of Red Bull Media House. He started his career with Austria’s UPC subsidiary in 1997 working in various commercial roles until joining the UPC Media Division in London in 2001 as Corporate Business Development Manager. Involved in the set up of Hutchison 3G from the beginning, Alexander Koppel joined Hutchison’s Austrian operation in 2002. Appointed Director of Commercial Development he played a significant role in taking Europe’s first 3G player from launch to operation.
In 2008 Alexander joined Red Bull’s formed media entity the Red Bull Media House holding responsibility for the global content licensing, Red Bull Media House’s print products (The Red Bulletin, Seitenblicke, Servus in Stadt & Land magazine and the latest magazine “2012”) and Red Bull’s Mobile and Telecom operations.
DAY 2
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