DAY 1
15:30 - 16:10 SPLIT STREAM CASE STUDIES
TAKING A STRATEGIC APPROACH TO MAKING SOCIAL MEDIA A BUSINESS VALUE-ADD
WILL MCINTYRE, WOLFSTAR | @WillMac
Most companies get social media wrong, focusing purely on likes and followers when they can add far more value to their customers and their business by building engaged communities around those with influence and interest in specific areas.
In this case study presentation, Will McIntyre of Wolfstar will discuss how a strategic approach employing digital insight has helped clients such as Sony Mobile build their communications strategy to expand the value proposition of their products.
KEY TAKEAWAYS:
• Learn more about the move towards owned channels to deliver business value
• Understand why the key metrics of social media should not be likes and followers
• Hear why social media should deliver value back into your business – and how to make it happen
Quick Q&A:
Q. What are you currently most excited about in social/digital? A. The democratisation of communications is a great thing, and also the fact that communications is now measurable in the digital world – we can prove our value!
Q. The first website you check in the morning and why? A. Would it be cheating to say my RSS feeds? I like to pull together the topics of interest from a variety of sources. I do switch on BBC News channel while I read them though!
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www.istrategyconference.com
A Director at Wolfstar, Will has extensive experience in consumer and technology communications with over 14 years agency experience, eight of which were spent in the Australian IT and consumer electronics sector. He has worked with many of the largest names in technology, as well as many start-ups and smaller software companies. His time at Wolfstar has seen him act as strategic lead on the Sony Mobile, PayPal, first direct and WorldVision accounts, as well as heading up the London office.
LOCATION: BONETTI
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