PROGRAMME DAY 1
7:30 - 8:40 8:40 - 8:50 8:50 - 9:30
9:40 - 10:30
10:30 - 11:00 11:00 - 11:40
REGISTRATION & NETWORKING CHAIRMAN’S OPENING REMARKS
OPENING KEYNOTE ADDRESS THE SOCIAL MEDIA BRANDSPHERE
PANEL DISCUSSION MOBILE-FIRST: EXPLOITING THE POTENTIAL OF THE MOBILE ECONOMY COFFEE & NETWORKING SPLIT STREAM INTERACTIVE WORKSHOPS
TRACK 1: SOCIAL SIGNALS TRAINING – TOP TRAINING TIPS FOR MAXIMISING SEO AND SOCIAL SYNERGIES
LOCATION: TAMBLING 11:50 - 12:30
TRACK 2: THE (REAL) VALUE OF SOCIAL MEDIA
TRACK 3: CRAFTING STRATEGIES FOR A DIGITAL FUTURE
LOCATION: HOLLINS SPLIT STREAM CASE STUDIES
TRACK 1: CROWDSOURCING FOR GREATER ENGAGEMENT: MCDONALD’S ‘MAKE YOUR OWN BURGER’ CAMPAIGN
LOCATION: TAMBLING
12:30 - 13:30 13:30 - 14:10
14:20 - 15:00 LUNCH & NETWORKING
KEYNOTE SESSION SOCIAL UNLEASHED: UNLOCKING THE TRANSFORMATIVE POWER OF SOCIAL MEDIA SPLIT STREAM MASTERCLASS
TRACK 1: ADAPTIVE BRANDS – DELIVERING CONTEXTUAL VALUE IN A SHIFTING WORLD
LOCATION: TAMBLING
TRACK 2: THE ROLE OF EMAIL MARKETING IN A MOBILE, SOCIAL AND LOCAL WORLD
LOCATION: HOLLINS
TRACK 3: THE NEW INFLUENCERS, AND HOW TO ENGAGE THEM
LOCATION: CLARKE LOCATION: THE GREAT HALL
TRACK 2: TWITTER – TURNING FOLLOWERS INTO PROFIT
TRACK 3: TOMTOM: ROADMAP TO A SMART AND INNOVATIVE ENGAGEMENT STRATEGY
LOCATION: HOLLINS LOCATION: CLARKE
TRACK 4: OPEN INNOVATION – HOW EMI LEARNED TO LOVE APIS
LOCATION: BONETTI LOCATION: CLARKE
LOCATION: THE GREAT HALL LOCATION: THE GREAT HALL
LOCATION: THE GREAT HALL
TRACK 4: SOCIAL MEETS VIDEO: UNLOCKING ADVERTISING POTENTIAL
LOCATION: BONETTI
TRACK 4: MORE THAN JUST A RESUME – MAXIMISING LINKEDIN FOR SOCIAL MEDIA MARKETING
LOCATION: BONETTI
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