PROGRAMME DAY 2
8:45 - 8:50 8:50 - 9:30
9:40 - 10:30
10:30 - 11:00 11:00 - 11:40
CHAIRMAN’S OPENING REMARKS
OPENING KEYNOTE SESSION USING CONTENT TO COMPLEMENT YOUR BRAND
PANEL DISCUSSION ONLINE VIDEO: GREAT TO WATCH, EVEN BETTER TO SHARE COFFEE & NETWORKING SPLIT STREAM INTERACTIVE WORKSHOPS
TRACK 1: VIVA ATTRIBUTION!
REVOLUTIONISING YOUR DIGITAL SPEND
TRACK 2: THE ACCIDENTAL SOCIAL CAMPAIGN – BECOMING A COMPANY- WIDE HERO BY UNDERSTANDING THE “MULTIPLIER EFFECT”
LOCATION: TAMBLING 11:50 - 12:30 LOCATION: HOLLINS SPLIT STREAM MASTERCLASS
TRACK 1: REAL-TIME BIDDING: HOW DOES VIDEO RTB DIFFER FROM DISPLAY RTB
LOCATION: TAMBLING 12:40 - 13:20
TRACK 2: THE TOP 5 MARKETING CHALLENGES FOR THE NEXT 12 MONTHS – ARE YOU READY?
LOCATION: HOLLINS SPLIT STREAM INTERACTIVE WORKSHOPS
TRACK 1: ENGAGEMENT EVERYWHERE – EXPANDING THE ECOSYSTEM FOR A VIDEO EXPLOSION
LOCATION: TAMBLING
13:20 - 14:20 14:20 - 15:10
LUNCH & NETWORKING
INNOVATION SHOWCASE THE IPITCH
LOCATION: THE GREAT HALL
TRACK 2: HOW TO TRANSFORM YOUR MARKETING WITH SOCIAL CUSTOMER ENGAGEMENT
LOCATION: HOLLINS
TRACK 3: ASK THE EXPERTS: HARNESSING IN- HOUSE EXPERTISE FOR GREATER CUSTOMER ENGAGEMENT
LOCATION: CLARKE
TRACK 4: DRIVING SALES VIA DISPLAY: HOW TO LEVERAGE REAL-TIME ADVERTISING
LOCATION: BONETTI
TRACK 3: VIDEO – IT’S HOW WE SEE THE WORLD
TRACK 4: UNDERSTANDING FACEBOOK FOR BUSINESS
TRACK 3: BEHAVIOURAL TARGETING – LIVE!
LOCATION: THE GREAT HALL LOCATION: THE GREAT HALL
LOCATION: THE GREAT HALL
TRACK 4: GAMING IS SOCIAL
LOCATION: CLARKE
LOCATION: BONETTI
LOCATION: CLARKE
LOCATION: BONETTI
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