LOCATION: BONETTI
14:20 - 15:00 DAY 1 SPLIT STREAM MASTERCLASS
MORE THAN JUST A RESUME – MAXIMISING LINKEDIN FOR SOCIAL MEDIA MARKETING
NEAL SCHAFFER, WINDMILL MARKETING | @NealSchaffer
LinkedIn has a unique role in social media marketing in that it is where business decision makers, as well as wealthy professionals, are active. This gives businesses, from both a B2B as well as a B2C perspective, an opportunity to not only generate new business, but also to build community and thought leadership. Sprinkled with case studies of successful businesses, this session will uncover the mysteries of LinkedIn with practical advice on how to maximise your company’s presence on the site.
KEY TAKEAWAYS:
• Learn how to create a sales- oriented LinkedIn profile – and generate connections to help you drive business
• Realise the power of LinkedIn Groups and how they can be utilised for a variety of marketing objectives
• Multiple case studies of how businesses from a variety of industries have created business within LinkedIn
Neal is a leader in helping businesses and professionals strategically leverage the business potential of social media. A Forbes Top 30 Social Media Power Influencer and creator of the AdAge Top 100 Global Marketing Blog Windmill Networking, Neal is also known for two award-winning books: Maximizing LinkedIn for Sales and Social Media Marketing and Windmill Networking: Maximizing LinkedIn.
Quick Q&A:
Q. What are you currently most excited about in digital/social? A. The growing number/increased sophistication of tools to help social media marketers better measure and analyse results.
Q. The first website you check in the morning, and why? A. Google Reader – where I aggregate the content of 100+ social media marketing websites to keep my finger on the pulse.
Q. Your three favourite twitter people to follow? A. @Kikolani, @AskAaronLee, @Jgombita – consistently curate excellent content and engage!
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