DAY 2
11:50 - 12:30 SPLIT STREAM MASTERCLASS
VIDEO: IT’S HOW WE SEE THE WORLD
KEVIN MATHERS, GOOGLE | @kevinmathers
Video remains one of the most effective media for online brand building – and YouTube videos are a cheap, fun and effective way to market your business. Indeed, YouTube’s not just a forum for Star Wars parodists, finger-biting babies and skateboarding pets; it can also be a highly effective business tool – if used correctly. You can use it to show off your expertise, share knowledge, market your products and connect with customers, colleagues and prospects. But how do you do this effectively in a world awash with content?
KEY TAKEAWAYS:
• Learn how to use web videos to reach out to current and potential customers and build more engaged relationships with your client base
• Understand how to make your video stand out from the crowd
• Take advantage of the analytics and demographics information that YouTube offers
Prior to Google, he was in Deloitte’s Strategy and Operations consulting practice, and worked at T-Mobile and one2one. He has an engineering undergraduate degree and a MBA from London Business School.
Kevin leads Google UK’s Media Solutions team, with responsibility for the introduction and growth of all Google’s advertising products in the UK&I market. Including Search, Video & YouTube, Display, Commerce, Social and Mobile. During his 6 years at Google Kevin has also led their UK Tech sector sales team and undertaken significant business development as their Head of Search Partnerships for UK&I.
LOCATION: CLARKE
56
www.istrategyconference.com
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