LOCATION: BONETTI
11:00 - 11:40 SPLIT STREAM INTERACTIVE WORKSHOPS
OPEN INNOVATION: HOW EMI LEARNED TO LOVE APIS
BERTRAND BODSON, EMI MUSIC | @bbod
When it comes to sharing content, the music industry has been notoriously resistant – some would say actively opposed – to the idea of opening its doors and inviting outsiders in. But inspired by new approaches such as hackathons and sandboxes, music industry giant EMI is doing exactly that through a new initiative that puts thousands of legendary songs and other music-related content such as video, photos and artwork in the hands of more than 10,000 application developers around the world. Called OpenEMI, it’s focused on digital innovation and improving and streamlining the music licensing process for new digital applications in a way that is flexible for developers. Want to know how open innovation can revolutionise your business? Then this case study is a must-attend session.
KEY TAKEAWAYS:
• Learn how EMI has opened up its content/IP to third-party developers, and the benefits of doing so (i.e. developing revenue- sharing deals, exposing content to new audiences, etc.)
• Understand how the lessons from EMI’s experience can be applied to your business
Bertrand is SVP Global Digital Marketing at EMI Music, where he is responsible for leading and developing the company’s global digital marketing strategy. Bertrand recently oversaw the launch of the OpenEMI initiative to foster closer and more innovative contacts between EMI and the technology development sector.
Quick Q&A:
Q. What are you currently most excited about in digital/social? A. Content providers opening up to developers, Spotify App Platform, G+, CRM going truly social, m-wallets, Zeebox
Q. The professional achievement you are most proud of? A. Launch of Movie Rental @ Amazon. Bragster. Serving EMI artists.
Q. Three likes. Three dislikes. A. LIKES: Coldplay, Emeli Sandé, Mika. DISLIKES: artists not getting their proper shot, innovation being too slow, cars not flying yet.
DAY 1
www.istrategyconference.com 35
Page 1 |
Page 2 |
Page 3 |
Page 4 |
Page 5 |
Page 6 |
Page 7 |
Page 8 |
Page 9 |
Page 10 |
Page 11 |
Page 12 |
Page 13 |
Page 14 |
Page 15 |
Page 16 |
Page 17 |
Page 18 |
Page 19 |
Page 20 |
Page 21 |
Page 22 |
Page 23 |
Page 24 |
Page 25 |
Page 26 |
Page 27 |
Page 28 |
Page 29 |
Page 30 |
Page 31 |
Page 32 |
Page 33 |
Page 34 |
Page 35 |
Page 36 |
Page 37 |
Page 38 |
Page 39 |
Page 40 |
Page 41 |
Page 42 |
Page 43 |
Page 44 |
Page 45 |
Page 46 |
Page 47 |
Page 48 |
Page 49 |
Page 50 |
Page 51 |
Page 52 |
Page 53 |
Page 54 |
Page 55 |
Page 56 |
Page 57 |
Page 58 |
Page 59 |
Page 60 |
Page 61 |
Page 62 |
Page 63 |
Page 64 |
Page 65 |
Page 66 |
Page 67 |
Page 68 |
Page 69 |
Page 70 |
Page 71 |
Page 72 |
Page 73 |
Page 74 |
Page 75 |
Page 76 |
Page 77 |
Page 78 |
Page 79 |
Page 80 |
Page 81 |
Page 82 |
Page 83 |
Page 84 |
Page 85 |
Page 86 |
Page 87 |
Page 88 |
Page 89 |
Page 90 |
Page 91 |
Page 92 |
Page 93 |
Page 94 |
Page 95 |
Page 96 |
Page 97 |
Page 98 |
Page 99 |
Page 100 |
Page 101 |
Page 102 |
Page 103 |
Page 104 |
Page 105 |
Page 106 |
Page 107 |
Page 108 |
Page 109 |
Page 110 |
Page 111 |
Page 112 |
Page 113 |
Page 114 |
Page 115 |
Page 116 |
Page 117 |
Page 118 |
Page 119 |
Page 120