DAY 1
11:00 - 11:40 SPLIT STREAM INTERACTIVE WORKSHOPS
SOCIAL SIGNALS TRAINING: TOP TRAINING TIPS FOR MAXIMISING SEO AND SOCIAL SYNERGIES
ADAM SKALAK, ICROSSING | @adamskalak
User interactions and conversations about your brand play an essential part in your online visibility, but how can you effectively align your search and social efforts to maximise the return of your online marketing strategies?
This session aims to provide you with the essential tools in producing an effective synergy between SEO and social, producing increased search visibility and engagement for content not only placed on your site, but also for digital assets placed on third party sites.
KEY TAKEAWAYS:
• Discover why search engines are now absolutely fundamental to your customers’ buying journeys, acting as the first and most used source for new product research and selection
• Learn how to effectively align your search and social efforts to
maximise
• Understand how to use social media to identify keywords, reach out to key influencers and drive the creation of content that underpins SEO success
Adam heads up the Natural Search team at iCrossing UK, managing a team of over 30 analysts and strategists across clients such as Barclays, BAA, Coca-Cola, Chelsea FC, John Lewis, Lacoste and Toyota. Prior to joining iCrossing in 2008 Adam was at Fullsix Group, WPP, where he worked on campaigns for Orange, L’Oréal and P&G.
Quick Q&A:
Q. What are you currently most excited about in digital/social? A. Google+
Q. The first website you check in the morning, and why? A. Google, to see what’s new in the search engine results pages.
Q. Whose shoes do you wish you could walk in for a day and why? A. Richard Branson. I’d love the opportunity to be able to enter any market, redefine the landscape and do much better.
LOCATION: TAMBLING
28
www.istrategyconference.com
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