LOCATION: THE GREAT HALL
08:50 - 09:30 OPENING KEYNOTE ADDRESS
THE SOCIAL MEDIA BRANDSPHERE BRIAN SOLIS, ALTIMETER GROUP | @briansolis
As Facebook introduces consumers, developers and brands alike to a world of frictionless sharing, the focus of all media strategies will now more than ever pivot on engagement and clicks to action. Social media is forcing the evolution of paid, earned and owned media (POEM) to now include more interactive channels including shared and also promoted. In this session, Brian will review the new philosophies behind frictionless sharing and why customer expectations are forcing the evolution of a more diverse landscape of media products. More importantly, Brian will review what is needed to improve engagement, trigger sharing and lead customers through rewarding click paths.
KEY TAKEAWAYS:
• Hear how organisations can capture attention, steer online experiences and spark conversations in the new social brandsphere
• Social networks and channels present brands with a broad array of media opportunities to engage customers and those who influence them, and each channel offers a unique formula for engagement
• Understand why the results of new media programmes are measured by resonance, reach, and outcomes
• Content programmes require a thoughtful approach where media tells connects information, narrative, and people through their channels of influence in ways that spark interaction and circulation
Brian Solis is Principal Analyst at Altimeter Group, and globally recognised as one of the most prominent thought leaders and published authors in new media. His book Engage is an award winning reference guide for businesses to build, cultivate and measure success in the social web.
A digital analyst, business strategist, and futurist, Brian has studied and influenced the effects of emerging media on business, marketing and culture and his ideas and perspective is often cited in the press such as The New York Times, The Guardian, The Wall Street Journal, and many other business, technology and mainstream outlets.
His work in new media dates back to 1997 and has a primary focus on closing the gap between strategy and execution in relation to business, creative and intelligence.
His blog,
BrianSolis.com is among the world’s leading business and marketing online resources, ranking among the top 1% of all blogs tracked by Technorati. Brian is also ranked as one of the leading voices in the AdAge Power 150 index of worldwide marketing bloggers.
DAY 1
www.istrategyconference.com 25
Page 1 |
Page 2 |
Page 3 |
Page 4 |
Page 5 |
Page 6 |
Page 7 |
Page 8 |
Page 9 |
Page 10 |
Page 11 |
Page 12 |
Page 13 |
Page 14 |
Page 15 |
Page 16 |
Page 17 |
Page 18 |
Page 19 |
Page 20 |
Page 21 |
Page 22 |
Page 23 |
Page 24 |
Page 25 |
Page 26 |
Page 27 |
Page 28 |
Page 29 |
Page 30 |
Page 31 |
Page 32 |
Page 33 |
Page 34 |
Page 35 |
Page 36 |
Page 37 |
Page 38 |
Page 39 |
Page 40 |
Page 41 |
Page 42 |
Page 43 |
Page 44 |
Page 45 |
Page 46 |
Page 47 |
Page 48 |
Page 49 |
Page 50 |
Page 51 |
Page 52 |
Page 53 |
Page 54 |
Page 55 |
Page 56 |
Page 57 |
Page 58 |
Page 59 |
Page 60 |
Page 61 |
Page 62 |
Page 63 |
Page 64 |
Page 65 |
Page 66 |
Page 67 |
Page 68 |
Page 69 |
Page 70 |
Page 71 |
Page 72 |
Page 73 |
Page 74 |
Page 75 |
Page 76 |
Page 77 |
Page 78 |
Page 79 |
Page 80 |
Page 81 |
Page 82 |
Page 83 |
Page 84 |
Page 85 |
Page 86 |
Page 87 |
Page 88 |
Page 89 |
Page 90 |
Page 91 |
Page 92 |
Page 93 |
Page 94 |
Page 95 |
Page 96 |
Page 97 |
Page 98 |
Page 99 |
Page 100 |
Page 101 |
Page 102 |
Page 103 |
Page 104 |
Page 105 |
Page 106 |
Page 107 |
Page 108 |
Page 109 |
Page 110 |
Page 111 |
Page 112 |
Page 113 |
Page 114 |
Page 115 |
Page 116 |
Page 117 |
Page 118 |
Page 119 |
Page 120