LOCATION: BONETTI


11:50 - 12:30 DAY 2 SPLIT STREAM MASTERCLASS


UNDERSTANDING FACEBOOK FOR BUSINESS


ALEXANDER SCHLAUBITZ, FACEBOOK


One of the main aims of companies using Facebook for business is generating awareness. The allure of Facebook is persuasive: direct connections with previously unreachable customers and prospects, meaning greater exposure and more business opportunities – all without the enormous costs of traditional marketing. But with a raft of recent changes and with more to come, staying abreast of which approaches will generate the best results for your business can be tough. This masterclass presentation will show you the route to success.


KEY TAKEAWAYS:


• Discover how to use Facebook to attract and engage quality customers, and quickly grow your business


• Learn how to grow a loyal Facebook following via news feed optimisation, creative promotions and Facebook advertising


• Hear how successful businesses in both B2B and B2C markets have built effective Facebook pages and communities – and how you can achieve similar results using new tools such as Timeline and Subscribe


Alexander is Director of Customer Marketing for Facebook in Europe, Middle East and Africa (EMEA), based in London. He is responsible for developing strategic marketing partnerships with the top 50 EMEA based brands. He is also a member of the strategic leadership team for the Facebook EMEA sales and marketing organisation.


www.istrategyconference.com 59


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