LOCATION: BONETTI
11:00 - 11:40 SPLIT STREAM INTERACTIVE WORKSHOPS GAMING IS SOCIAL JAMES SALINS, SUPERSONICADS | @jimsalins
The recent IAB research ‘Gaming Britain: A Nation United By Digital Play’ states that 83% of the UK population plays online games, while 50% of Facebook logins are to play social games. In terms of hours spent online, gaming now surpasses time spent on email and at the same time delivers strong brand engagement and performance. Make no mistake: gaming is big business, with the potential to get even bigger. Come and find out why social gaming is such a big deal in this fascinating workshop.
KEY TAKEAWAYS:
• Social gaming ethos is essentially ‘task and reward’. Advertising is delivered in exactly the same way
• Gaming is a truly immersive medium: delivering unparalleled engagement levels versus other mainstream media
• Social gaming is for everyone: from mums migrating their offline habits to games such as Sudoku online to lads looking for a sport or shoot ‘em up fix
James recently joined SupersonicAds as VP Business Development, Brand Advertising, Europe. He started his career in Hong Kong and Dubai where he held posts within ad agencies working on accounts as diverse as IKEA and Toyota. He then spent time client side at Disney within the Gulf region. For the last 4 years he has been Sales Director Europe for IGA working across brands such as Playstation and EA Games. James was also a lead member of the IAB Gaming Council, set up to promote a deeper understanding of gaming as a medium to both clients and agencies.
Quick Q&A:
Q. What are you currently most excited about in digital/social? A. Things change rapidly in social gaming. A game can go from 0 to 10 million users in two shakes of an android phone. Blink and you miss it.
Q. The first website you check in the morning, and why? A. I usually ask Siri on my phone whether I need a brolley or sandals of a morning.
DAY 2
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