WELCOME iStategy London
IT’S TOUGH MAKING PREDICTIONS, SOMEONE ONCE SAID – ESPECIALLY ABOUT THE FUTURE.
Rewind half a century and the smart money was on robots becoming an increasingly influential part of our day-to-day existence. Everyone would have their own automaton to guide them through their daily decisions, said the boffins – a personal digital assistant to help with everything from domestic chores to communicating with friends to analysing information.
And perhaps they were right – sort of. We all have those tools at our fingertips today, just not quite in the way the experts predicted we would have them. Robots are out, smartphones, tablets and other productivity- enhancing mobile devices are in. The future, eh? It ain’t what it used to be.
It goes to show that when it comes to making important decisions about technology and how best to use it, we could all do with a little help now and again. Which is where iStrategy comes in.
Social media, mobile technologies, viral marketing and other digital tools are emerging as the transformative force in today’s cultural and economic landscape – change agents that democratise access to information, foster better collaboration and put the user at the heart of the action. Emerging technologies such as gamification and geolocation are driving greater levels of customer engagement and revolutionising the user experience. And even established approaches such as email marketing and SEO are evolving to offer increasingly sophisticated solution sets.
It’s a great time to be a marketer. And as we look ahead to 2012, the future looks even more exciting. iStrategy will provide you with the ammunition you need to maximise your digital strategies and generate growth over the next 12 months. Thanks for joining us.
THE INTERNATIONAL FEDERATION OF ROBOTICS REPORTS THAT IN 2011 THE GLOBAL ROBOT POPULATION WAS 18 MILLION
Need diection? See ou floorplan
IN COMPARISON, THERE ARE NOW FIVE BILLION MOBILE PHONES IN THE WORLD, 1.1 BILLION OF WHICH ARE SMARTPHONES
# Be sure to catch our live chat show session, The Social Club, at the
close of Day One. Think Oprah, but with our very own Adam Burns asking the questions in his own inimitable style.
# Our exciting iPitch session, new for 2012, promises a high-energy
introduction to new ideas, new technologies and new ways of thinking.
# Stick around for our closing keynote from Ford’s Scott Monty
– one of the most innovative exponents of social media marketing around.
DON’T MISS:
The iTeam
GO TOPAGE 115
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