DAY 1
11:00 - 11:40 SPLIT STREAM INTERACTIVE WORKSHOPS
CRAFTING STRATEGIES FOR A DIGITAL FUTURE
TOBY POWELL, YUDU | @yudu
The participants in this session will join the virtual Board of a fictitious company, VUDU Media, for 40 minutes to decide upon its strategy for expansion. This is a highly interactive session designed to expose the participants to the future digital landscape and form conclusions on what strategy they would deploy if they were on the Board. The groups will receive briefing packs and then debate and collectively agree the top priorities for expansion, listing the reasons for their selection.
Fun, dangerous and thought-provoking, all packed into a 40-minute session.
KEY TAKEAWAYS:
• Understand what considerations need to be taken into account when planning your digital expansion strategy
• Collaborate with groups of your peers to formulate plans that work, based on real-world experiences
Toby is CTO of digital publishing pioneers YUDU Media. His role includes guiding development strategy for YUDU’s award winning technology solutions as well as overseeing the technical production and support workforce. He has a background in software development and project management, with over a decade’s experience in the industry and a life-long interest in technology and software.
Quick Q&A:
Q. What are you currently most excited about in digital/social? A. The potential impact of mobile computing on enterprise. It could radically change the whole idea of what a working environment should be.
Q. The first website you check in the morning, and why? A. Andrew Sullivan’s blog, because I’m addicted to US politics.
Q. Your one guilty pleasure? A. Chocolate cake.
LOCATION: CLARKE
30
www.istrategyconference.com
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