LOCATION: HOLLINS


12:40 - 13:20 SPLIT STREAM INTERACTIVE WORKSHOPS


HOW TO TRANSFORM YOUR MARKETING WITH SOCIAL CUSTOMER ENGAGEMENT


JENS VANG LAURIDSEN, TELLIGENT | TOM DE RUYCK, INSITES CONSULTING |


@jensvl @tomderuyck


In this fascinating introduction to world-class interactive marketing communities, learn how some of the world’s leading brands – such as Heinz, Unilever and Heineken – are using communities to engage customers and transform their marketing strategies. Join Telligent’s Jens Vang Lauridsen and Tom De Ruyck from InSites Consulting to discover the true value of customer engagement.


KEY TAKEAWAYS:


• Increase revenue by using online communities for reviews, recommendations and content that drives purchasing decisions


• Gain customer insights with market research online communities (MROCs) for a social twist on research that saves you time and money


• Build brand loyalty by creating fun, interactive online communities to engage fans and hosting private, members-only communities for VIPs


• Integrate marketing channels by interacting with customers on and off domain and driving conversations to a branded community that you own


• Rally brand advocates by empowering fans to share brand updates with friends directly to social networks like Twitter and Facebook, and identify influencers by listening to your customers’ online conversations and then rewarding them


Serving as Sales Director for Northern Europe, Jens focuses his social expertise on ensuring Telligent’s customers reach optimal success with their community and collaboration initiatives. Jens has overall responsibility for establishing Telligent’s presence in Northern Europe in regards to sales and field operations.


DAY 2


Tom is Head of Research Communities at InSites Consulting and responsible for InSites’ global activities in terms of ‘community research’: thought leadership, steering innovation and business development. InSites builds over 100 private online research communities a year for global clients like Heinz, Unilever, Danone, Philips, Sara Lee, Heineken & many more.


www.istrategyconference.com 61


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