DAY 2
11:00 - 11:40
BEHAVIOURAL TARGETING: LIVE! SPLIT STREAM INTERACTIVE WORKSHOPS
LAUST SONDERGAARD, SITECORE | @Lausts
Shoppers on Amazon have long been used to getting recommendations on further purchases based on items they’ve already bought. And such targeted messages could become the norm as marketers look to capitalize on individual tastes based on specific web browsing behaviors: research firm eMarketer has estimated that 97 percent of advertisers and agencies will use some form of audience targeting in 2011. But how do you integrate customer relationship management, web analytics, merchandising, ad-serving, email marketing and other tools to really understand how customers and prospects are engaging with you online? This workshop will show you how.
KEY TAKEAWAYS:
• Understand how social media is changing the game for marketers, and why a personalized approach is proving more appealing to consumers
• Learn how to reap the benefits of loyal customers willing to act as advocates
As Director of Sitecore Corporation and Chairman of Sitecore UK, working from the Sitecore office in London, Laust helps develop the company and build key long-term partner and customer relationships and organisational processes for Sitecore. His experience and insights on website usability, enterprise search, knowledge management, and information access and delivery across the extended enterprise has been key for Sitecore’s success in the United Kingdom.
Laust’s extensive experience derives from his founding and growing of Mondo A/S, one of Europe’s most successful interactive web development agencies in the early days. He is also the co-founder of Mondosoft, a global leader in site search and reporting solutions serving over 2200 customers worldwide, and previously held senior management positions with leading European marketing and advertising agencies, and was a strategic planner with Shell Oil.
LOCATION: CLARKE
54
www.istrategyconference.com
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