Franchise Focus
Driving Force
After 26 years in the business, Mobile Car Valeting is looking for hardworking individuals to help the brand expand further across the UK
Investment level: £14,000
(MCV), and he admits that he still sees his business as his ‘baby’. “That is why we have very high standards of the franchisees we recruit. It’s still my baby, so I only pick the ones that will be right for the business.” Mobile Car Valeting does exactly what it
I
says on the tin. MCV offers a professional, self-sufficient valet service, from a wash and leather through to an individualised treatment of interior and exterior surfaces. MCV now offers specialist paint contaminate-removal treatments as well as paintwork and fabric protection services too. MCV franchisees can deliver a top-class service to their customers, right to their doors, offering both convenience and very competitive prices. The business is actually celebrating over
26 years in the industry since its formation in 1986. Terry started the company from scratch. “At that time there was a real gap in
t’s always gratifying to witness a business grow and develop from its first few steps into the world into a successful, thriving business that is expanding nationwide. Terry Smith is the founder of Mobile Car Valeting
the market,” he remembers. “Back then there were only drive-through car washes rather than cars valeted on site at customers’ own premises – there were very few companies that offered this kind of service to customers.” As a result, Terry’s company proved
to be so successful that moving forward and expanding the company through franchising was the next logical step. The MCV franchise was launched seven years ago after the company’s franchise consultant and Business Franchise contributor, Peter Williams, looked at the concept and deemed it a viable franchise option. The company’s franchisees come from
a variety of backgrounds; airline pilots, postmen, plumbers, sheet-metal workers – all have joined up. “The franchisees we recruit must be hard-working and good with people,” says Terry. “They must be prepared to work in all types of weather, as they will be busy throughout all seasons.” The plan for the future is for Mobile Car
Valeting to be an instantly recognisable brand with a presence in every major town in the next three to five years.
“Very few franchises have such great repeat business potential – many clients have their vehicle valeted weekly”
MCV is awarding large territories
nationwide to individuals with the appropriate qualities and who may want to expand into multi-van operations should they so desire. Terry sums up why his franchise is
such a popular one: “Very few franchises have such great repeat business potential – many clients have their vehicle valeted weekly. You need approximately 30 to 40 regular clients, [business is] generally full and you will need to look at further expansion to second and third vans.” n
mobIle cAr vAletIng
Website:
www.mobilecarvaleting.co.uk/franchise email:
info@mobilecarvaleting.co.uk Phone: 0800 781 7117 classification: Automotive
April 2012 |
Businessfranchise.com | 77
A Mobile Car Valeting franchise costs £14,000 plus VAT and includes: • Training • corporate work wear • equipment and chemicals • printing and stationery • accounts package • vehicle – deposit for a distinctly liveried van
Investment: £10k-£20k
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