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Franchise Focus


to create Razzamataz Stage Academies, allowing budding performers to hone their skills in dynamic classes – and then put on a show for family and friends.


Denise Hutton-Gosney with Duncan Bannatyne and Razzamataz students Razzle Dazzle


Razzamataz Theatre Schools and their franchisees give star-struck kids their chance in the spotlight


Investment level: £9,000 secrets of showbiz success.


Natalie, 30, is the proud owner of not one but four franchises for Razzamataz Theatre Schools, the smash-hit organisation bringing quality dance, drama and singing classes to children across the UK.


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In the four years she has been running her franchises in Central Scotland, Natalie has had the satisfaction of seeing pupils go on to success with the BBC, in performing-arts education and, in one case, a star part in a professional touring production of ‘Beauty and the Beast’. Natalie, who hails from Alexandria in Dunbartonshire, says: “It is such a pleasure to see the students gain confidence in their own ability and realise that they could be the ones who have what it takes to make a name for themselves.”


Razzamataz – founded in 2000 by Denise Hutton-Gosney with backing from Duncan


64 | Businessfranchise.com | april 2012


inger Natalie James enjoyed the taste of fame with pop/ rock girl band Bad Candy and loved every minute of it. Now the performer is delighted to be letting other youngsters into the


Bannatyne of ‘Dragon’s Den’, who is a shareholder in the business – now has 36 schools in Britain from Ayr to Yeovil, providing fun, funky and first-class tuition across three performing-arts disciplines for 4- to 18-year-olds and making the performing arts accessible at reasonable prices. The classes, praised by industry publication The Stage for their quality and


“Razzamataz is an ideal business opportunity for entrepreneurial parents who have to juggle family commitments”


affordability, are held in convenient locations after school and at weekends, making them an ideal business opportunity for entrepreneurial parents who have to juggle family commitments.


The company has also teamed up with major holiday providers First Choice, and


Natalie first teamed up with Razzamataz in 2004, before signing to record label EMI with Bad Candy, performing in the Netherlands and appearing on the Nickelodeon Channel. Returning to Scotland in 2007, Natalie decided to go into business for herself and worked with Denise Hutton-Gosney to set up her first Razzamataz franchise in Balfron, Stirlingshire, where she had gone to school. She says: “It was a quite deliberate decision to set up in Balfron. When I was at school, there was absolutely no provision of performing-arts training in the town. Any youngsters who were interested had to go to places like Stirling or Glasgow to have a chance, so it was really great to be able to give something back.” Following her success in Balfron, Natalie took over the franchise in Paisley – where she had first worked with Razzamataz – in 2008. Then, later that year, she set up another school from scratch in the Glasgow suburb of Bearsden.


In 2010, she took on the Razzamataz franchise in Newton Mearns, Glasgow. She now has seven teachers, whom she says are “fun, loyal and hard working”, and more than 200 regular pupils.


Denise says that an ideal franchisee will, like Natalie, be ambitious, enthusiastic, energetic and have a real passion for the performing-arts industry though, as a franchisee, a performing-arts background is not an essential.


In return, franchisees receive one of the most comprehensive, up-to-the-minute, structured training and performing-arts curriculums available, with ongoing business support and guidance aimed at making the most of their investment into a Razzamataz franchise opportunity.


Razzamataz franchisees and school principals are responsible for managing the teaching quality, business performance and promotion of their schools whilst engaging the services of self-employed teachers to deliver the performing-arts classes. All Razzamataz’s teachers hold a qualification in performing arts or have a professional background in the arts and all are CRB checked. The investment required to take on a franchise is just £9,000 plus VAT, plus launch marketing costs. n


razzamataz


Website: www.razzamataztheatreschools.co.uk email: franchise@razzamataz.co.uk Phone: 01228 550 129 classification: Children’s education


Investment:Under £10k


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