Investment: £200k-£300k
Franchise Focus
Passion for pizza
Lisa Tobias swapped parallel bars for pizza and now runs six Domino’s stores in the mid and west of Scotland
INVESTMENT LEVEL: £280,000
be almost impossible for a start-up business to achieve. Domino’s provides excellent opportunities
for growth and fast progression, not to mention fantastic rewards, for passionate, hardworking entrepreneurs. The investment cost of becoming a Domino’s franchisee is around £280,000 of which, approximately £120,000 must be liquid.
Case study Domino’s franchisee Lisa Tobias has a real passion for pizza and swapped a career as a champion gymnast to become a Domino’s franchisee. According to Lisa, “Even after 10 years of working at Domino’s, I still love what I do. It all comes down to having a trusted brand, the support of a great team and a quality product that you can really believe in. These are the ingredients you need for success and Domino’s has them in spades.” Having started at Domino’s as a part-
Lisa Tobias
most successful franchised businesses. The company is actively recruiting new franchisees and with one in every two franchisees owning businesses worth over £1million, it’s an opportunity worth exploring. “We’re still actively recruiting franchisees,”
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explains Andy Hirst, head of franchise development at Domino’s. “We’ve produced year on year sales growth consistently since 1990 and constantly invest in developing new pizzas such as Domino’s Stuffed Crust and our Gourmet range to continue driving the business. Plus, we’ve seen incredible growth in online sales – up 43 per cent in 2011* – and have supported this with innovations such as iPhone, iPad and Android mobile apps to make it even easier for customers to order whenever they want and wherever they are.” Domino’s is an award-winning franchisor
and provides all of its franchisees with the necessary training and support to help make their new venture a success. Franchisees are also backed by an experienced head
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ith 720 stores across the UK and Ireland and a commitment to opening 60 more each year, Domino’s remains one of the largest and
offi ce team, which covers everything from equipment purchasing and supply to operations and IT. A network of successful Domino’s franchisees who have already started their own businesses are always on hand to share their knowledge and experiences.
“You have all the benefi ts of becoming your own boss, with the added safety net of a recognised brand and strong internal management structure”
Thanks to the company’s ongoing track
record of success lenders, such as high- street banks are likely to view Domino’s favourably making it ideal for applicants looking to secure additional funding. Other notable benefi ts of choosing
Domino’s include a central marketing fund worth over £20million. This includes activities such as high-profi le national television sponsorships and advertising, which would
time pizza-maker, Lisa quickly saw the potential for a great investment and in 2004, she opened her fi rst franchised store in Kilmarnock. This was quickly followed by a second in Ayr, a third in Clydebank and a fourth in Govan. She opened her fi fth store in Irvine in March 2010 and took over Greenock in 2011. Lisa continues, “Starting my own franchise was a big challenge but I had so much support from the management at head offi ce, my team in-store and my family, that it didn’t take long to build a successful business. “That’s what is so great about franchising.
You have all the benefi ts of becoming your own boss, with the added safety net of a recognised brand and strong internal management structure. As a franchisee with Domino’s I benefi t from so many great initiatives including an excellent training programme, continuous business innovation and widespread marketing, not to mention good supplier relationships, top-notch brand awareness and a fantastic product.” Lisa Tobias is Domino’s most successful
female franchisee in the UK and Ireland. Her ongoing success has seen her scoop a number of top industry awards. She was recently named Woman Franchisee of the Year in the fi rst annual Encouraging Women into Franchising (EWIF) Awards.
*Domino’s Pizza UK & IRL plc – Quarter four trading update for the 13 weeks to 25 December 2011
DOMINO’S PIZZA
WEBSITE:
www.dominos.uk.com/franchising EMAIL:
dawn.power@dominos.co.uk PHONE: 01908 580 657 CLASSIFICATION: Pizza delivery and takeaway
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