Franchise Focus
The COACH approach
After leaving employment Roger Pemberton decided to share his expertise and move into business coaching with an ActionCOACH franchise – gaining a new working lifestyle and a secure future
INVESTMENT LEVEL: £61,000
faced a critical decision; aged 49, with 27 years working in the food industry, the last 10 in extremely senior roles ... what should he do next? “With two teenage kids still at school,
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I needed to work and couldn’t disrupt family life by moving to a new location. There weren’t any major food companies on my doorstep looking for someone with my level of experience, so if I worked locally I’d have to take a lower-paid job,” explains Roger. “If I wanted to continue my career with big food brands, I’d have to be prepared for a long commute.” Another option was to do something
completely different and set up his own business. While this certainly seemed more daunting, Roger felt ready for a change and decided to go for it. He’d been paid a lump sum when he left Premier Foods and used this to buy an ActionCOACH franchise to operate in his local area. As he explains, business coaching
was a natural fi eld for him to move into: “My management style had always been focused on getting the most out of the teams in my plants, helping people develop. I had strong coaching instincts and lots of solid commercial experience to draw on and share.” The fl exibility of coaching also appealed:
“It’s a business you can set up wherever you are. Coaches can start operating from a home offi ce and remain home based if they want, others move to offi ce premises.
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Businessfranchise.com | April 2012 Roger Pemberton
rganisational change at Premier Foods led to Roger Pemberton losing his senior post as a factory general manager in 2007 – when he then
keep learning and training, so you continue adding value to your clients. For someone like me that’s really appealing.” Going from the security of being an
employee to self-employed was a big step but by using the cashfl ow-forecasting tools supplied by ActionCOACH, Roger was able to set achievable goals. To be on the safe side he scaled back his expectations to give himself a buffer of several months, so that he needn’t panic about having his fi rst paying clients on board. Roger discovered that: “If you learn the system and tools and trust them, it works! Of course you can’t sit back and expect things to just happen, you must be active and really focused on selling and marketing – but it was fi ne putting in the effort once I understood what I was doing and where it was taking me.” Roger won his fi rst client in his third
month and gradually built things up to the point that he had eight clients at the end of the fi rst year. “By month four I could take money out of the business to pay myself and by month 18 I had a very secure, stable, coaching business. I was comfortably earning what I’d been earning at the height of my corporate career, and I was doing it on my terms, with no major commute.” According to Roger, while the fi nancial
rewards are fantastic, it’s the client work that has delivered the real highs. For instance he has helped a client in IT support grow from £400,000 turnover to £1 million. The client has new premises and Roger is working with them on plans to hit £2 million in the next 12 months. With his ActionCOACH business, Roger
“I’m in charge of my own future, I’m free, fulfi lled and fi nancially secure”
It’s down to you to decide how you want to work.” Certain that he wanted to branch out
into coaching, Roger wasn’t specifi cally looking to buy a franchise but, impressed with the support provided and the emphasis placed on each coach’s own development, he felt the ActionCOACH brand would accelerate his coaching business. He says: “You’re encouraged to
also has his own life-plan in place. He aims to stay coaching for a further 10 years and in the meantime develop his property portfolio. Thanks to the expansion of his coaching business over the past three years he has been able to buy several properties and plans to buy another over the next 18 months. Roger resolutely believes that the choice
he made four years ago was the right one, he concludes: “Absolutely, it’s great to be doing my own thing. I’m making a real difference to the businesses I coach, I’m in charge of my own future, I’m free, fulfi lled and fi nancially secure – not many people can say that.”
ACTIONCOACH
WEBSITE:
www.actioncoach.eu EMAIL:
ukrecruitment@actioncoach.com
PHONE: 01284 701 648 CLASSIFICATION: Business coaching
Investment: £50k-£100k
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