Franchise Focus
will continue to focus on UK brand development and rollout as he looks to launch a further 200 new stores over the next five years.
Andrew Withers comments: “We are delighted that the La Bella family has chosen to invest in SFC. The La Bellas are one of the first few to tap into the new SFC brand and recognise its potential. We have great plans to grow the business and aim to become one of the leading quick-service restaurant brands in the UK over the next five years.”
“We aim to become one of the leading quick- service restaurant brands in the UK over the next five years”
Andrew Withers Home to roost
Southern Fried Chicken is expanding its network with the opening of its first Norwich franchise. This store will hold particular significance as its founder, Arthur Withers, once lived and worked on a chicken farm in the area before later developing the international brand
Investment level: £80,000 - £120,000
growing franchisee portfolio with the opening of its first Norwich store. The launch holds sentimental significance for the business, as its founder, Arthur Withers, relocated to the area as an evacuee during World War II and worked on a chicken farm for a large part of his youth before setting up the SFC brand.
S
Norwich-based siblings Romina, Lorenzo and Luca La Bella have invested
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Businessfranchise.com | April 2012
outhern Fried Chicken (SFC), one of the UK’s fastest- growing quick-service franchises, which offers British-bred, locally sourced chicken, has expanded its
almost £200,000 in the new SFC franchise. The brand recently underwent a major overhaul following managing director Andrew Withers’ appearance on Channel 4’s ‘Undercover Boss’. The La Bella Family, who already own
six other franchises in Norwich including a Papa John’s Pizza and five Subway outlets, chose to invest in SFC after identifying a gap in the market for a quick-service restaurant that offers locally reared and sourced poultry. The ‘new look’ SFC, which has already launched in over 30 countries worldwide, has opened its doors in eight UK locations over the past four months. From its head office in Reading, Andrew
He added: “It’s also very special for my family to have an SFC presence in Norwich, as Norfolk is where the business dream began. Moving from wartime London, Dad enjoyed a much quieter life on the farm caring for and raising chickens before moving to the US and coming up with the SFC idea.” Andrew’s father, Arthur Withers, trademarked the name ‘Southern Fried Chicken’ in 1983, following a stint in the US, in Greenville, Carolina, where he came across the famed SFC recipe. SFC, part of the Fast Food Systems
(FFS) brand, differs from its competitors in that it prepares all its food freshly on the premises and does not use reconstituted chicken meat in any of its products. FFS is the holding company, under the umbrella of which several well-known brands such as Southern Fried Chicken, AJ’s Piri Piri, Fast Food Systems Ltd and Vizu equipment are held. Fast Food Systems Ltd is a European leader in the supply and manufacture of commercial catering equipment. Andrew Withers will be a keynote speaker at The British & International Franchise Exhibition taking place at Olympia, London, on 16th and 17th March. He will be delivering a speech on the subject of 'Growing a franchised business overseas.' n
southern frIed chIcken
Website:
www.southernfriedchicken.com email:
sales@southernfriedchicken.com Phone: 0118 944 1100 classification: Food and drink
Investment: £80k-£200k
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