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96


TRAVEL Triodos


hotel underscores the vitality of this market and its importance to our future growth.” The market he spoke of is Asia-Pacific. The growth in this region is evident; in 2001, Starwood had around 80 hotels in all of Asia-Pacific, just ten years later they’re celebrating that all-important 200th opening. More specifically within


2011 domestic figures as an indication of projected growth, these figures don’t seem to be exaggerated. During 2011, income from domestic tourism in China topped the one trillion yuan mark (€10 billion), with 66 million inbound trips recorded during that period, according to the National Tourism Administration. The world’s largest hotel chain, InterContinental Hotels, says its current crop of 137 hotels in China will be doubled within five years.


Russian hospitality market, where Starwood plans to double its portfolio by 2013. There is also activity outside the Asia-Pacific region, albeit on a more modest scale. Accor-owned Mercure is set to open 24 hotels in the UK. The hotels are signed under a franchise agreement with Jupiter Hotels Ltd, the new owners of the former Jarvis hotels. The new hotels are located across the UK in popular tourist destinations like


the region, the key markets for expansion are China, India, Thailand and Malaysia. It’s predicted that China will play an outsized role


Hilton Hotels and Resorts has 15 hotels across the nation now, with 49 being developed and plans to open a further 100 by 2018. Sol Meliá, Spain’s biggest chain with 76,000 rooms in 26 countries, also has its sights on Asia-Pacific for new openings. The Spanish hotel chain is preparing for exponential growth in Asia. Other Asian destinations


expected to experience renewed growth, thus stimulating interest from the world’s largest hotel groups, are Indonesia and Vietnam. Meanwhile, Dubai also remains attractive to industry leaders. Sol Meliá plan to open their first Spanish property in the United Arab Emirates, the Meliá Dubai in 2012. Another major goal for Sol Meliá, and ‘one-to-watch’ is the


THE KEY MARKETS FOR EXPANSION ARE CHINA, INDIA, THAILAND AND MALAYSIA


develop your career, then in global travel within the next decade as one of the where healthy growth and markets with a massive 2012 and beyond, would be a good place to start.


setting your sights on the Asia-Pacific region, world’s fastest g


expansion is predicted for 100 million outbound travellers expected by 2015. And, if we use the


eurograduate.com


97


ONE-TO-WATCH’ IS THE RUSSIAN HOSPITALITY MARKET, WHERE STARWOOD PLANS TO DOUBLE ITS PORTFOLIO


Brighton, York, Edinburgh and Inverness, and key towns such as Leeds, Bradford, Manchester, Bristol, Gloucester and Leicester. However, if you are prepared to travel to


wing travel


Graduate Insight


Stephanie Berger SKIP


Austrian born Stephanie Berger, 28, landed her coveted role of Leadership Development Trainee at The Savoy sixteen months ago. This followed completion of her four-year degree at The Hotelschool, The Hague in the Netherlands.


As part of her 18-month Leadership


Hotel giant Accor Group employs 145000 people worldwide and recruits recent graduates of hotel training schools and colleges.


Best Western has more than 4,000 hotels in more than 100 countries across the globe.


Hotels offer careers in management, event organisation, restaurant and bar work, finance, IT, human resources and marketing. Here are just four examples:


• Hotel Manager: responsible for the day- to-day management of a hotel, its staff and operations. In this role, you’ll assume


While relevant work experience is always good, many graduates join a graduate scheme straight from hotel management, leisure, catering, tourism or business-related degrees. Your degree subject isn’t necessarily important; strong grades coupled with a real desire


Graduate schemes and careers


Roles in the hotel industry


Typical graduate career path


fotoseeker


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