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TRAVEL


93


EASTWARDS Hotels Expand


It may be time to brush up on your Mandarin and Cantonese as the global hotel industry sets its sights on China, and the Asia-Pacific region becomes a strategic area for growth. Sam Pears reports


ABOUT THE AUTHOR


Sam Pears is a travel writer and current editor of VisitBritain’s official publication BRITAIN. She’s also edited the British Council’s education publications and various travel magazines.


T


he global hotel industry seems set to experience a healthy rate of


growth over the coming decade, as companies continue to increase their portfolio of properties in new and existing markets, with specific


interest in Asia-Pacific. In an interview in


November 2011, Frits van Paasschen, President and CEO of one of the world’s largest hotel and leisure companies – Starwood Hotels – said, “The opening of our 200th


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