ANALYSIS
law (see Table 3). This causes much uneasiness among many Muslims as they feel they are violating Islamic teachings by using such products. In addition, through advances in biotechnology, new ingredients are being formulated into products where Halal status is unknown. It is important to the majority of the Muslim community that some system is in place to assure them that the products they purchase and consume are lawful under Islam.
Figure 2: Strong Halal cosmetic competition in Malaysia with many philosophical and technical issues to resolve.
that agriculture must be undertaken within a sustainable regime of practices,14 raw materials should be produced sustainably, and business should be done with good intentions.15
Therefore in the
strict sense of these concepts, Toyyibaan influences management styles, human resources policies, business ethics, raw material selection, and manufacturing methods. This means that entering the Islamic market requires a company to
take a holistic approach to comply, not just the launch of a new product or brand.
Increasing market internationalisation
means that new product choices are available to consumers from companies and service providers which consumers do not know and are yet to trust. Many products utilise animal based product formulations, which may or may not have been slaughtered according to Islamic
Forbidden ingredients There are a number of ingredients which Muslims cannot consume in any form, which include: Pork or pork by-products. Animals that are dead or dying prior to slaughter.
Blood and blood by-products. Carnivorous animals. Birds of prey. Land animals without external ears. Alcohol. Animals killed in the name of anything other than Allah (God).
Muslims living as a minority in a non- Islamic society have a number of problems identifying what items are Halal and Haram (forbidden in Islam), without product certification. For example, gelatine, lard
March 2012 PERSONAL CARE
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