ANALYSIS
Pam Jones, special correspondent – Personal Care
The Philippines and the CCIP discussed
This article continues to profile the members of ACA (Asean Cosmetics Association). To date two other member organisations have been highlighted, Singapore and Malaysia. This edition features the CCIP. The Philippines is a paradise of islands.
The country covers an area of 300,000 km2 and is composed of 7,107 islands of which only 3,144 are named. The country has two distinct seasons;
firstly the wet season. This season occurs from June to November, and during this time temperatures average approximately 190˚C. The country is often adversely affected by flooding. The other season is the dry season and occurs between December and May. During the dry season, temperatures average approximately 36˚C. The Philippines has had a number of
cultural influences over the years due to periods of occupation, firstly by the Spanish, and more recently, America. The current population of over 94 million inhabitants is predominantly Roman Catholic.
Personal care market During 2009, the Asian economic downturn hit the Philippines hard. However the personal care market was able to post growth rates of 6% value in 2010 of 116.6 bn. What was the reason for this
P
turnaround? Business outsourcing was one of the major contributors (the Philippines outpaced India in this market during 2010). Other contributing factors were very high exports driven by global demand for electronics and a posting of record levels of foreign remittances from overseas Filipino workers. Of course, one cannot discount the impact of a new political administration. All this contributed to the Philippines’
consumers being more optimistic about the country’s economic development and stability. Growth market segments of interest are similar to other Asian countries; namely men’s grooming, skin whitening and of course the growing proliferation of anti-ageing products. By far the largest market segments are P
hair care, valued at 28.8 m, followed 10 PERSONAL CARE March 2012
Chamber of Cosmetics Industry of the Philippines This organisation oversees and supports this industry. They were the main driving force behind the ACA. It recently held its elections and Personal Care asked newly- elected president, Mike Turvill, to answer a few questions on the current activities of the association.
PC: Why should companies join CCIP? MT: Companies should join CCIP primarily because the chamber is the recognised and accredited industry organisation representing the cosmetics and personal care industry in the Philippines by DOH/FDA, (ACA) Asean Cosmetics Association, the Intellectual Property Office, Department of Trade, Customs and other relevant government agencies.
Mike Turvill.
closely by skin care at 28.4 m. Oral care is valued at 18.2 m and then the bath and shower market segment at 11.3 m. Colour cosmetics posted the largest
P P P
CAGR from 2005-2010 at 60.2%. The leading companies in 2010 in per cent retail value were Unilever at 18.2% share, followed by Colgate-Palmolive at 11%, followed by Avon 10.6% and P&G9.6%.
It gathers competitors in a single venue
where they work together on a common agenda rather than against each other. It develops links between manufacturers and distributors of cosmetics products on the one hand and allied services (packaging, raw material suppliers) on the other hand. It has developed good working relationships with government agencies founded on mutual trust and respect. It champions safe and good quality products for the benefit of the consumers.
PC: Can you cite a recent example of something CCIP has done for its members? MT: Reintroduced in 2008 and held every September since then in celebration of the Cosmetics Month, the Cosmetics Fair remains CCIP’s way to be close and personal with our members and customers and to thank them by offering the same products and services they have loyally patronised. Gathering the biggest cosmetics
brands in the country, the event is a good opportunity for exhibitors to showcase and promote the best of their products and services among peers and the general public. By providing an annual venue for healthy interaction among industry players and consumers, it is the Cosmetics Fair’s modest contribution in making our industry more dynamic and interactive, leading to a cosmetics industry that is competitive with the best in the world. (For information on this year’s fair go to:
www.cciphilippinesinc.com).
PC: What do you see for the future of CCIP and what are the long-term challenges? MT: CCIP has a long history; 37 years of working to represent the industry. This has been done through the efforts of the board on a voluntary basis. Income generated from membership fees and activities is used to fund a full time secretariat and office. The long-term challenge while continuing to represent the industry on a day-to-day basis will be to make this more
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