TheUK’s leading trade title aimed at Beauty,Nails&Spa GuildNews
GuildNews has an ABCaudited total average net circulation per issue of 16,778 copies*
Features
46 Serious Skin Care Melissa Dennis investigates cosmeceutical skin care
64 Brand Awareness We chart the history of Payot
68 Electric Feeling DonnaTaylor gets to grips with facial electrotherapy
GuildNews front cover sponsored by BeautyLab
GuildNews The UK’s leading trade title aimed at Beauty, Nails & Spa February 2012
92 Happy Valentine’s Take a look at these romantic nail shades of red and pink
For further information telephone 0844 324 0754 or circle number 201
TanningWorld front cover sponsored by UVL
94 All About Acrylics StaceyTopley delves into pink and white Liquid and Powder enhancement
127 Please Stand Up We showcase the latestVertical Tanning Units
132 Natural Beauty Offer your clients organic and natural tanning products
For further information telephone 0800 633 5979 or circle number 55
86 KeepingMum Boost your profits with theseMother’s Day gifts
incorporating
Special reports
79 Q&A with Dermalogica Sally Penford answers your skin care concerns
83 Skin Smart David Suzuki considers the ‘Discounting Game’
106 Salon Spy Thismonth we visit Elegance Nail and Beauty in Solihull
109 Analyse This Why introducing a skin anaylsis technique will boost your facial treatment results
114 MarketingMatters JohnMcClements onmaking your clients feel loved
118 LizMcKeonWrites How to develop your leadership skills
130 Lisa ChapmanWrites A guide to spray tanning
146 In ConversationWith... Samuel Sweet, founder of Sweet Squared
46
Regulars
12 Business to Business
89 NailNews
115 New Products
121 TanningNews
139 Training
142 Recruitment and Classified advertising
68 Contributing toGuildNews thismonth… 94
David Suzuki is President of Bio- Therapeutic Inc. and an advisor to US state boards
LizMcKeon runs a Business Training and Consultancy Service, assisting beauty businesses
Sally Penford is Education Manager for the International Dermal Institute
The publisher has taken all reasonable measures to ensure the accuracy of the information in Guild News and cannot accept responsibility for errors or omissions from any information given in this or previous editions of Guild News or for any consequences arising thereof.
Lisa Chapman isMD of Aviva Labs UK, distributors of high performance sunless products
John McClements is amarketing expert who runs Ayurvedic training courses in Goa, India
(*ABC audit period 1/7/2010 - 30/6/2011) GUILD NEWS 7
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