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TheUK’s leading trade title aimed at Beauty,Nails&Spa GuildNews


GuildNews has an ABCaudited total average net circulation per issue of 16,778 copies*


Features


46 Serious Skin Care Melissa Dennis investigates cosmeceutical skin care


64 Brand Awareness We chart the history of Payot


68 Electric Feeling DonnaTaylor gets to grips with facial electrotherapy


GuildNews front cover sponsored by BeautyLab


GuildNews The UK’s leading trade title aimed at Beauty, Nails & Spa February 2012


92 Happy Valentine’s Take a look at these romantic nail shades of red and pink


For further information telephone 0844 324 0754 or circle number 201


TanningWorld front cover sponsored by UVL


94 All About Acrylics StaceyTopley delves into pink and white Liquid and Powder enhancement


127 Please Stand Up We showcase the latestVertical Tanning Units


132 Natural Beauty Offer your clients organic and natural tanning products


For further information telephone 0800 633 5979 or circle number 55


86 KeepingMum Boost your profits with theseMother’s Day gifts


incorporating


Special reports


79 Q&A with Dermalogica Sally Penford answers your skin care concerns


83 Skin Smart David Suzuki considers the ‘Discounting Game’


106 Salon Spy Thismonth we visit Elegance Nail and Beauty in Solihull


109 Analyse This Why introducing a skin anaylsis technique will boost your facial treatment results


114 MarketingMatters JohnMcClements onmaking your clients feel loved


118 LizMcKeonWrites How to develop your leadership skills


130 Lisa ChapmanWrites A guide to spray tanning


146 In ConversationWith... Samuel Sweet, founder of Sweet Squared


46


Regulars


12 Business to Business


89 NailNews


115 New Products


121 TanningNews


139 Training


142 Recruitment and Classified advertising


68 Contributing toGuildNews thismonth… 94


David Suzuki is President of Bio- Therapeutic Inc. and an advisor to US state boards


LizMcKeon runs a Business Training and Consultancy Service, assisting beauty businesses


Sally Penford is Education Manager for the International Dermal Institute


The publisher has taken all reasonable measures to ensure the accuracy of the information in Guild News and cannot accept responsibility for errors or omissions from any information given in this or previous editions of Guild News or for any consequences arising thereof.


Lisa Chapman isMD of Aviva Labs UK, distributors of high performance sunless products


John McClements is amarketing expert who runs Ayurvedic training courses in Goa, India


(*ABC audit period 1/7/2010 - 30/6/2011) GUILD NEWS 7


127


132


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