cosmeceutical skin care
Sharon Cass agrees that antioxidants are popular properties with these ranges. “Another trend in the Cosmeceuticals market is high performance antioxidant products that protect the skin from environmental stress and slow down the premature ageing process,” she says.
You can also maximise the results of your treatments by combing them with new or existing therapies, as Tracy explains: “Even a good Cosmeceutical product range is limited in its effectiveness by the natural properties of healthy skin to protect itself against absorbing anything applied to it.
“In order to overcome this issue, Environ’s Cosmeceutical approach to skin care is supported by methods such as needling the skin (at home and in the salon), pulsed galvanic currents, low frequency sound waves. The products are also formulated carefully to give the best chance of penetration.”
Of course introducing a new treatment range to your salon means that you’ll need to ensure all therapists working with the products are fully trained and understand these advanced product formulas. “Therapists are well qualified to work on advanced skin conditions and there are clear guidelines about concentration levels of ingredients that therapists can be insured to use,” says Sharon Cass. “Training should always be undertaken when introducing a Cosmeceutical service as the products work more deeply and there are often clinical protocols that need to be followed to ensure safe but effective results. Once mastered, these simple but effective treatments can add another dimension to your treatment offer.”
Clients can sometimes be reticent to try something new, especially if the term
‘Cosmeceutical’ is alien to them. “When marketing these services to your clients, focus on their benefits and what they will achieve for the client,” Sharon recommends. “ If [the supplier] has clinical trials that give good statistics then these should be marketed alongside the services to show what results can be achieved.”
Tracy adds: “Display professional quality before and after photographs and testimonials from happy clients in a book in reception and on your website to encourage fresh enquiries.”
So let’s take a look at some of the leading Cosmeceutical skin care ranges available in the UK...
The CR1Anti-Ageing range from BeautyLab feature exclusive peptides and tropical ingredients. Developed in their UK factory in London, the range includes every day products such as non-invasive anti-ageing solutions as well as monthly skin treats. Products feature BeautyLab’s exclusive formula Grant-X®
which improves the
appearance of facial fine lines and wrinkles by over 50 percent, and Soothing Biotransformed Botanical Extracts to mobilise skeletal muscle to relax and soften lines and stimulate collagen synthesis.
The BeautyLab CR1Anti-Ageing range includesAnti-ageing CR1 Day Serum, Anti-AgeingMoisturiser, Instant Renewal Eye Complex, CR1 Night Crème and BeautyLabMicropolish Dermabrasion, formulated with quartz, gold, glyco-peel and blackcurrent.
The Environ® range ofVitamin Skin
Care for the face and body have been developed by Dr Des Fernandes, a respected SouthAfrican plastic surgeon.
Environ® Frown Serumcontains a cocktail of active ingredients that attack the process of wrinkle formation.
Since 1987, Dr Fernandes has stressed the need for daily replacement of a ‘brigade’ of vitamins and anti-oxidants in the skin that are destroyed by exposure to light, and has been one of the pioneers in the use ofVitaminA and the anti-oxidantVitamins C, E and beta- carotene.
One of the newest cosmeceutical introductions by Environ is Frown Serum, said to be a groundbreaking, scientifically proven formula that, when applied to the targeted area, assists to smooth and soften frown lines. Frown lines become lighter, muscle tension reduces in the forehead area and deep lines become less prominent. Skin is healthier and more elastic resulting in younger, smoother looking skin.
Vitage® Advanced Antioxidant Skincare™ have relaunched their line of 12 new products and four treatments.
GUILD NEWS 49
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