skin analysis
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Why introducing a skin analysis technique will boost your facial treatment results
As a skin expert you need to use every tool available to ensure your treatments deliver the results your clients demand.
Despite the effectiveness of professional skin care products, if you are not confident in the underlying issues causing a skin care concern or unable to qualify why you are recommending a certain course of treatment, then your credibility as a skin therapist can be called into question. This is why the ability to explore any underlying physical or emotional issues that may lead to breakouts, dry skin or wrinkles, for example, is so vital in today’s competitive beauty industry.
“Eighty percent of clients want advice on how to treat their skin but only three percent actually get it,” explains JaneWurwand, founder of Dermalogica. “Educating the consumer will firmly establish a business as the leader in skin treatments that give targeted, effective results.”
Not only will offering a skin analysis service help clients to secure confidence in your treatments but it will also help to increase retail sales.A recent iiaa skin analysis event held at a salon inWhitby, NorthYorkshire delivered fantastic results, yielding facial treatment bookings worth £3,000. Business partners Erica Legg and KristyMcGovern of Kristy’s Beauty Salon were delighted with the results. “The Taster Experience event was wonderful,” says Erica. “Every single client bought not only a course worth £500 but also products to use at home.”
Today a number of leading skin care houses offer analysis tools, some based on traditional principles and others utilising the latest technology.
traditionalmethods
Whilst it is said that our face mirrors and echoes our inner being and our state of health, this is nothing new. “The earliest book on Chinese medical theory, TheYellow Emperor’s Inner Classic, otherwise known as Nei Jing, by Kwang-Ti, dates back to around 2500 B.C,” explains Jane. “This book describes how the Chinese view symptoms in relation to the whole body, not as isolated problems to be dealt with on an individual basis.
“In Traditional ChineseMedicine, the face is an indicator of health or disease. By studying skin conditions and changes, we can determine inner imbalances and stressed areas of the body. Because each area of the face is said to relate to an internal body area, disharmony in that internal area will, in turn, lead to a change in the complexion, texture or moisture of the corresponding facial area.”
Organic skin expert and naturopath AnandaMahony ND adds: “From
Greek medicine toAyurveda and Traditional ChineseMedicine (TCM), facial analysis has been used as an indication of the health of the organs or to provide useful clues as to the systems involved in any health issue. In particular TCMhas a detailed map of the face including lines, organ zones and colour indications. Using TCM facial analysis principles with relation to skin conditions, the map and colours of the face can help indicate the underlying causes and support the choice of treatment.”
She continues: “Skin conditions that affect the face such as eczema, psoriasis, rosacea and acne don’t usually affect the entire surface of the face. The affected areas are often confined to particular areas or zones so just by looking at your face you can find out more about the underlying cause of any skin condition. This technique is not confined to skin conditions. It can also be used as a tool to assess well-being or to improve skin tone in general.”
Dermalogica’s FaceMapping® was created to provide customers with brand-neutral facts about their skin
GUILD NEWS 109
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