PROFESSIONAL SERVICES
most phones, including lower- end ones. As more operators sign up to the scheme, tickets should eventually work on any part of the rail network.
A
new application for mobile phones has launched on Chiltern Railways, allowing pas- sengers to buy and download tickets digitally.
Passengers will have a QR code sent to their mobile phone screen, which they can swipe over read- ers at ticket gates.
Technology commentators have described the method as fast and effective.
The technology, created by Masa- bi and Atos Origin, offers an alter- native to another mobile-phone based ticketing method in devel- opment: radio-based near-field- communication (NFC), where the phone is swiped over a reader and payment deducted automatically, as if it was a smart card itself.
The free app is compatible with
Ben Whitaker, CEO of Masabi, said: “This app places a ticket machine in the pocket of mo- bile phone users – providing an enormously convenient and user- friendly means of searching for train times and then buying and displaying tickets.”
Analysts forecast a huge increase in paperless tickets, which are al- ready in use in Japan and parts of eastern Europe. The development of modern methods of ticket re- tail will help cut station queuing times to a minimum.
Thomas Ableman, Chiltern’s marketing director,
said: “This
innovation, a first within the rail industry, comes at a time when we are investing £250m on our route to transform rail travel to and from London.”
The app is available for iPhone, Blackberry, Nokia, Samsung and Sony Ericsson devices. A version for Android smartphones should be launched soon.
B
ombardier Transportation has issued its sustainability report for 2010,
highlighting
its progress in becoming more environmentally friendly – and its aim for its manufacturing to be carbon-neutral by the end of this decade.
Limiting consumption and emissions has allowed the rail company to reduce its environmental footprint, it said.
President André Navarri said: “Our efforts and achievements continue to trend in a positive direction.
“Despite a significant increase in business volume, Bombardier Transportation reduced energy usage, water usage, emitted less greenhouse gases and produced less waste.
“We have set a new target of achieving a carbon-neutral man- ufacturing footprint by 2020.”
To compile the report, Bombardier applied the Global Reporting Initiative Sustainability Reporting Guidelines,
which are global
standards provided by a multi- shareholder governed initiative.
218 | rail technology magazine Apr/May 11
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