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T +44 (0)1206 873666 | E admit@essex.ac.uk | www.essex.ac.uk/ebs | Marketing and Entrepreneurship Course modules


BSc Management and Marketing c


First year


Introduction to Accounting and Finance


Quantitative Methods and Information Technology Introduction to Management Economics for Business


Second year


Management Accounting I Organisational Behaviour Introduction to Marketing International Business Environment


Marketing Management Three EBS options* or outside options


Third year Business Strategy Advanced Organisational Behaviour


Advanced Marketing Business Ethics Brand Management Three EBS options* or outside options


BSc Marketing s


First year The Business Creation and Growth Process Business Economics Introduction to Accounting and Finance


Principles of Markets, Marketing and Selling


Second year


Managing Innovation Consumer Behaviour Business Research Methods Contemporary Issues in Marketing Either:


Digital Business and Contemporary Issues in Human Resource Management


Or


Financial Management and Business Accounting


Third year Business Strategy International Human Resource Management Business to Business Marketing


Business Ethics Two options from: Multinational Finance Business Law


Networked Economy


BSc International Business and Entrepreneurship s


First year As for BSc Marketing


Second year The International Business Environment


Managing Innovation Business Research Methods Digital Business One option from:


Organisational Behaviour and Management


This information is a guide to course content and is subject to review on an annual basis.


Financial Management and Business Accounting Contemporary Issues in Marketing


Third year Business Strategy International Human Resource Management Growth and Development of Entrepreneurial Ventures


Two options from: Multinational Finance Business Ethics Networked Economy


* See page 69 for a list of EBS options


The four-year international exchange version of this course will enable you to spend your third year studying at a partner institution, in the EU or the rest of the world. Studying abroad is a great opportunity for you to learn to view the world (and your academic discipline) from another perspective.


It also enhances your employability as a period of study abroad on your CV not only helps you stand out from other candidates, but also signals to an employer than you have maturity, adaptability and organisational skills. For further information, please see page 56.


BSc Marketing This course covers the most up-to-date themes in the field of marketing, providing you with the necessary skills for a systematic approach to the marketing


function, and its strategic role in business decision-making. It considers key themes such as: marketing strategy and planning; the use of marketing tools and techniques; business-to-business, services and consumer marketing; together with marketing communications, consumer behaviour, market research and international marketing. The course also links with interrelated topics drawn from other disciplines such as entrepreneurship, innovation, finance, human resources and management.


BSc International Business and Entrepreneurship This course offers a thorough understanding of these two closely interrelated themes – the


internationalisation of business, and the creation and growth of new ventures in different environments. A wide range of


sub-disciplines including international trade, economics, global business management, sociology, technology management, innovation and entrepreneurship, are also covered.


It will also provide you with a unique understanding of the international dimensions of business, based on the identification of new opportunities for ideas generation and sustainable growth, and the degrees of influence that globalisation brings for all sizes and types of firms.


How will I be taught? As well as providing you with knowledge of a subject area, there is also a focus on developing your transferable skills. Our courses are taught through a range of traditional and innovative methods


Undergraduate Prospectus 2012 | 171


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