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From the Frontline


This month Infinite Field Marketing has visited 250 stores across the UK to gather real ‘grass roots’ feedback and opinion on the best selling products in-store and the issues affecting the industry...


ALL-IN-ONES BRING LIFE TO THE DESKTOP


IT’S BEEN a while since the release of Windows 7 and, since its inception, the operating system has had an obvious effect on the market. It’s probably fair to say that not since Apple’s introduction of the graphical user interface has any operating system brought such change to the IT marketplace. That change is reflected in the comments from retailers and also in the desktop charts, both of which show that the touch screen all-in-one desktop is performing better than ever before. The Packard Bell OneTwo all-in-one has been selling particularly well in recent months. It first made its debut in our charts in July and represented the first time that a touch screen PC had entered our sales figures. This month’s figures, however, represent the first time that touchscreen all-in-ones make up the majority of the entries. The 23-inch Acer Aspire Z5710 is one of these all-in-ones. The 23-inch device is powered by an Intel Core i3 processor and includes Acer’s TouchPortal software, designed to complement the Windows 7 touch interface. Meanwhile, the 20-inch Asus EeeTop 2010 also carries it own complementary touch software, and has been designed for strong graphical performance, with this particular model carrying an AMD Athlon X2 dual-core processor and an ATI Mobility Radeon HD5470 GPU. The interesting thing about them is


that they have a much narrower focus than desktops traditionally have. In today’s market, the key is to offer specific solutions for specific needs. The touch all-in-one offers a lifestyle solution, and it’s great to see the desktop category moving with the times. matt.grainger@intentmedia.co.uk


32 PCR January


LAPTOPS 1 TOSHIBA SATELLITE C660-119


2. COMPAQ CQ56-107SA 3. ADVENT MODENA M200 4. HP G56 105SA 5. ACER ASPIRE 5334


DESKTOP 1 PACKARD BELL ONE TWO L A6524UK


2. HP PAVILION P6565UK 3. ACER ASPIRE Z5710 I3 4. ASUS ET2010AGT 5. ACER X3950 I5


KEYBOARD 1 LOGITECH COMPACT K300


2. MICROSOFT COMFORT CURVE 2000 3. PC LINE PKBSLIM09 4. LOGITECH CORDLESS DESKTOP S520 5. LOGITECH MK300 WIRELESS


MICE 1


LOGITECH WIRELESS M215


2. LOGITECH WIRELESS 205 3. PC LINE MINI OPTICAL 4. MICROSOFT COMPACT OPTICAL 500 5. SANDSTROM SWNLM10 OPTICAL


ANTIVIRUS 1


NORTON 360 V4 GOLD


2. KASPERSKY INTERNET SECURITY 2011 3. WEBROOT INTERNET SECURITY COMPLETE 2011 4. NORTON INTERNET SECURITY 2011 5. TREND TITANIUM INTERNET SECURITY 2011


GRAPHICS CARDS 1 BFG NVIDIA GEFORCE GTS250 PCI-E


2.0 2. PNY NVIDIA GEFORCE GTX460 PCI-E 768MB


3. SAPPHIRE ATI RADEON HD 5450 PCI-E 1GB 4. ZOTAC NVIDIA GEFORCE 210 PCI-E SYNERGY EDITION 512MB 5. SAPPHIRE ATI RADEON HD 5570 PCI-E 1GB


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