Issue 88


January 2011 Incorporating


COMMENT


PCR CONTACTS Editor


Andrew Wooden andrew.wooden@intentmedia.co.uk


Staff Writer Matt Grainger matt.grainger@intentmedia.co.uk


Staff Writer Nicky Trup nicky.trup@intentmedia.co.uk


Editorial Production Manager Helen French helen.french@intentmedia.co.uk


Managing Editor Lisa Foster


lisa.foster@intentmedia.co.uk


Senior Sales Executive Carly Bailey carly.bailey@intentmedia.co.uk


Senior Sales Executive Jodie Holdway


jodie.holdway@intentmedia.co.uk


Production Executive Rosie McKeown rosie.mckeown@intentmedia.co.uk


Designer Kelly Sambridge kelly.sambridge@intentmedia.co.uk


Publisher Stuart Dinsey stuart.dinsey@intentmedia.co.uk


Marketing & Circulation Lindsay Banham lindsay.banham@intentmedia.co.uk


“It doesn’t take long for public opinion of anything vaguely technological to snap back to a default position of scepticism.”


STEALING THE CROWN JEWELS THE WIKILEAKS scandal, which scarcely needs an introduction here, is one of those stories on which there is just never going to be a consensus of opinion. On one side, you have the site’s administrators hailed as heroes, as standard bearers for free speech and democracy. Others think they should be executed. The whole series of events raises important questions, for


sure. It's not the place of this publication to venture any opinions on such lofty philosophical affairs either way – but there are some very real repercussions for our own community. One of the barriers for mass cloud adoption in this country is trust. It really doesn't take long for public opinion of anything vaguely technological to snap back to a default position of scepticism – a tabloid news story attacking video games or Facebook security is usually sufficient. And it's understandable. You've got one half of the industry telling you how dangerous the internet is these days, and the other half encouraging you to ditch the hard drive and stick every thing online. For many, the WikiLeaks affair will be seen as the information age equivalent of breaking into the tower of London, stealing the crown jewels, then sending everyone photos of you wearing them. Coupled with the wave of hacktivism which resulted in the taking down of corporate giants like Visa and Mastercard, this whole story could represent a byword for internet security fears for years to come. Many people will ask themselves that if the biggest organisations in the world couldn’t protect themselves from web attacks, what hope do they have? This could indeed be the cloud's biggest PR crisis to date (see


Editorial: 01992 535646 Advertising: 01992 535647 www.pcr-online.biz


page 7), and many in the industry believe it highlights serious concerns with the entire concept, which as an industry, we need to address.


Andrew Wooden, Editor andrew.wooden@intentmedia.co.uk


member


PCR - Total average monthly net circulation for January 1st to December 31st 2009: 11,443


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